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Check Out Joseline Ballard’s Story

Today we’d like to introduce you to Joseline Ballard.

Hi Joseline, please kick things off for us with an introduction to yourself and your story.
Originally from Ghana, West Africa, my family and I relocated to Texas from New York in Nov. 2018. As a hobby, I started baking and sharing my baked goods and signature hibiscus ginger tea, which is popularly known as Sobolo (Ghana) or Zobo (Nigeria) with my family and friends while adding my own little twist. They all loved every bite and sip and craved for more, hence the name KRAVS. What spurred me on to start KRAVS was seeing people light up and KRAVe for more of my products especially our meat pies with the magic CRUST. My colleagues at work were also not left out. Everyone enjoyed what I brought to work so much that they started asking me to sell to them, especially the crust. I did exactly that and my colleagues thought my products should be shared with the community. By so doing, they introduced me to the Dallas Farmers Market. I took the leap of faith to go out there and share with my community products inspired by my West African roots. And here we are today, sharing my story with you.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has definitely not been all bliss and glam. The biggest challenge for me during this journey was coming out of my comfort zone to share my roots and passion for baking with people. I was also nervous; my products would not appeal to people due to it’s origin. But once I was able to overcome this fear and started selling at the Dallas Farmers Market, the people have been very supportive. They are in love with my products and the inspiration behind them. The feedback from my customers always gives me a reason to keep going and not to give up. I work hard everyday knowing someone somewhere would have a positive perspective of what Africa is, especially Ghana by taking a bite of our snacks or a sip of our tea since the bold flavors of our products depict the rich culture of Ghana.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
KRAVS Foods LLC is a food and beverage startup inspired by my Ghanaian roots. Our main products are hand pies, Kube cake (Coconut balls) and hibiscus ginger tea. As a DFW business, we sell our products locally at the Dallas Farmers Market, Frisco Fresh Market and the Cornershop app on Saturdays. We also ship to anywhere in the U.S. on Mondays and Tuesdays.

Where do you see things going in the next 5-10 years?
We envision a world where everybody can enjoy the rich taste of West African Inspired snacks and drinks while craving more! KRAVS is also dedicated to delivering the highest quality of West African snacks and drinks with enthusiasm, excitement and liveliness.

Pricing:

  • Hand Pies – $30.00 per half dozen
  • Kube Cake – $17.50 (free shipping)

Contact Info:

Image Credits
Nana Ofori Photography

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