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Check Out Taj Crawford’s Story

Today we’d like to introduce you to Taj Crawford.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
First, I would like to Thank You for allowing me to share my story with your readers. Secondly, I love MONEY, everything about money, making money, saving it and buying things with my own money.  One random day in the beginning of 2020 when I was 7, I told my parents I wanted to be my own boss, I saw them working hard on their own business and I wanted to make my own money like them & plus I wanted to save some so I could buy Bitcoin stock and a Lamborghini one day(ha). I thought about making Lego sets and selling them to my friends at school and then making Pokémon sets to sell on amazon but one day I thought about Candy. “Candy makes everyone happy and I wanted to make everyone happy especially with COVID bringing the world down” so why not candy? I asked my parents if I could sell candy; at school and/or around the neighborhood.

My parents did not think I was serious but I continued to ask them until one day my parents said they were impressed with my persistence. My mom said it was a clear sign of a businessman in the making. So, my mother applied for my permit and my dad got all the candy; we set it up and passed out flyers a week before I opened my candy store. The neighborhood was so great at supporting me. Even the school nurse, assistant principal, the entire 2nd & 3rd grade teachers from Smith Elementary stopped by over the summer to support me. Covid slowed down my candy sales and people started asking if I could ship them candy and that’s when Taj Candyland began to explode. I started making custom candy boxes for all occasions. My mom helps a lot with decorating the boxes and getting them shipped but I have a lot of fun putting my favorite candy and coming up with theme boxes to sell. My top sellers are The Birthday Box and Box of Sunshine.

My next business goal is to get vending machines all over the North Dallas area with my logo all over them.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has not been a smooth road because of COVID and of course me being in the 4th grade now. School comes first but I have learned a lot about being creative and persistent to keep my sales up. I also play basketball with PSA so I have had to learn a “work” life balance ( I mean for a 4th grader, that is). I recently started selling party favors and merch to keep new things at Taj Candyland.

Can you tell our readers more about what you do and what you think sets you apart from others?
I sell custom candy boxes that are filled with the BEST candy there is; from snickers, skittles, Hershey chocolate, Sour punch straws, Now & Laters, Twix, nerds, Hubba Budda gum, chips and so much more. I put full size candy and bite size candy to fill the boxes up. I specialized in making each box personal for the occasion. Such as Halloween, I did Halloween Buckets and Spooky Scary Boxes with Halloween stickers and spider webs around them. I add Birthday bows and Happy Birthday stickers and a Birthday card onto my Birthday boxes and I even add motivational stickers in and on my Box of Sunshine boxes to brighten up someone’s special day. I am known for my boxes being bright, colorful and fun with me as the Logo. I am proud of myself and all that I have accomplished so far. I am a business owner at the age of 9 and I give back 10% of my profit to charity. I have also been on Good Morning Texas and been featured in Frisco Lifestyle as Who to Know of the week, been on some amazing podcast and recently signed with Kim Dawson modeling agency and has been in JcPenney weekly ads.

The biggest and most important difference between Taj Candyland and other candy businesses is that Taj Candyland is owned and operated by a 9-year-old. I started when I was 7 and in 2nd grade and now I am 9 and in the 4th grade on A/B Honor Roll. I donated 10% of my proceeds to charities and nonprofit organizations. I have donated to over 20 charities since I started Taj Candyland. I love giving back because I am blessed and have received so much from my family, close friends, Frisco and people I don’t even know. Some places I have donated to were Lupus Research Alliance, Frisco Food Pantry, After School All-Stars in Dallas, NAACP, LovePacs, No Guts All Glory, Habitat for Humanity, donated school supplies the week before school started and held my first toy drive for Christmas last year.

Is there anyone you’d like to thank or give credit to?
My family has played a huge role in my success but mainly my parents. My dad and mom believed in and has helped me every step of the way from marketing, to helping me buy candy and mailing them off and helping me to stay focused on my school work and business. I have a ton of supporters in Chicago which is where I was born and here in Texas.

Pricing:

  • Small Boxes range from $20-25
  • Large Boxes range from $30-$35
  • T-Shirt $20-$22
  • Party Favors for 8 counts are $40 of course filled with candy and chips

Contact Info:


Image Credits
Crystal Forbes

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