Today we’d like to introduce you to Ellen Hoffman.
Thanks for sharing your story with us Ellen. So, let’s start at the beginning, and we can move on from there.
I’ve always liked writing. In college, I pursued communications and PR degree and got my start planning events and doing PR for United Way. Simultaneously, I started freelance writing and creating video content for a women’s lifestyle brand called Functional Girl, where I wrote a style and trends column appropriately titled Essentially Ellen. I also wrote a monthly Arts and Culture column for a local newspaper in Austin, which was a great chance to interview emerging artists and capture their stories.
In 2014, I moved back to Dallas to be closer to family, and to take a new role in managing PR and digital for a healthcare company. I still maintained my freelance roots and wrote briefly for a few blog sites. In 2016, I decided to start Most Interesting Ellen as my platform to share stories of travel, style, inspiration, and art.
Presently, I work as a Director of Marketing for a healthcare company. I maintain Most Interesting Ellen as my project for creation and expression. I experiment with different medium formats and what content my audience responds to best.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There could be no success without the feelings of struggle, sleeplessness, doubt, stress. The trick is never to let your mind get ahead of what you’re trying to achieve. We tell ourselves how capable we are, and set our own bars. I think what I always struggle with is seeing what I have accomplished versus what I have yet to accomplish because I’m always looking ahead and am never quite satisfied.
What should we know about Most Interesting Ellen? What do you guys do best? What sets you apart from the competition?
I see myself as multi-dimensional, and I treat my work life, personal life and side-projects (blog) as such. One woman – several areas of interest that all feed each other. Writing is an obvious specialty, and I’ve been successful in PR mostly in part because of my writing. Those who know me would probably describe me as extremely creative. I am also an artist and paint with acrylics. Most recently, in the last few years, I’ve begun using glitter to create portraits.
When I started Most Interesting Ellen, it was in part to document a solo trip I took. Consequently, the blog was a point of interest for those reading and many people were able to connect with the content… it also became a hub where my family and friends could check in daily to see what antics or disaster I had encountered next- starting with getting lost at sea while diving.
It would be great to hear about any apps, books, podcasts or other resources that you’ve used and would recommend to others.
So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
Women are multidimensional, multifaceted creatures and I believe we are poised for whatever we want to do. And (regardless of gender) I believe that we all determine our limits of success – what we think we can and cannot achieve. I think one of the opportunities for women to succeed is to capitalize on all the unique ways they differ and by owning that experiences (good or bad) that have shaped their perceptions- embracing natural inclinations, differences, strifes, culture, upbringing, successes. No two people are alike, and I think we often get caught up trying to blend that we lose touch with how we got to that point.
- Website: www.mostinterestingellen.com
- Email: firstname.lastname@example.org
- Instagram: Mostinterestingellen
- Facebook: Mostinterestingellen
- Twitter: Thelazypublicist