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Conversations with the Inspiring Lisa Robertson

Today we’d like to introduce you to Lisa Robertson.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started out in the hair industry in 2001, completely by chance. My background was in management, but never in a salon. I quickly fell in love with the industry. It was fun, it was challenging, and it was my new career. After 15 years of working for a prominent salon in Dallas, I felt like I was ready to do my own thing. I was approached by Daren Brimberry and his wife Christie to start a new salon in Oak Cliff. After many sleepless nights, I decided this would be my next move. We opened Craft & Company together in May of 2016.

We wanted to make our salon something special. We want our stylist to have a career, not a job. For that reason, we offer each new stylist the opportunity to start out with us on commission. When they are ready they can then rent their chair with us, thus, creating a career path which would be encouraging loyalty and attempting to stop the turn-over for which this industry is known.

What makes Craft & Company so special is how we treat our clients and each other. We are a family, and we feel that when a client comes to the salon, they are in our home, and we welcome them as such.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Have there been struggles along the way? Yes! It took us longer than expected to get our salon open. I have to hand it to the staff we hired, they stuck with us and each one of them is a thriving stylist. My best advice is to stay positive and focus on your dream. Don’t give up no matter what obstacles may pop up. There will always be obstacles.

what should we know about Craft & Company Salon? What do you guys do best? What sets you apart from the competition?
I’m most proud of the team we have here and the vibe we have created. When you set foot in the salon, you can feel that we all love our clients and our “craft”. I have had the pleasure of working with some of the most talented stylists in Dallas. I know for certain the group we have at Craft & Company is wicked talented. There is nothing we can’t do.

What do you feel are the biggest barriers today to female leadership, in your industry or generally?
Fortunately, the salon is industry is heavily populated with women. Being a female leader, you sometimes are forced to take on a mothering role with your stylist. I think it’s instinct to protect and nurture.

Contact Info:

  • Address: 750 Ft Worth Ave. H140
    Dallas, TX 75208
  • Website:
  • Phone: 214-790-7466
  • Email:
  • Instagram: @craftandcosalon
  • Facebook: craft & company salon

Image Credit:

Kimberly Smith

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