Today we’d like to introduce you to Karolina Bebak.
Hi Karolina, we’d love for you to start by introducing yourself.
My name is Karolina and I have a small business called Vox Intra, where I specialize in card decks that help people overcome emotional or mental health challenges.
Since I can remember, I’ve wanted a business of my own. As a teen, I helped my father with his carpentry business – setting up the site, branding it, taking orders. I explored a few small business ideas in the past, but none of them really “stuck”. Then my life kinda led me to Vox Intra. When I was 29, I got divorced and started to go to therapy. Like so many people, I had internalized a really negative, stigmatized view of therapy and mental health, thinking it was something people went to if they were “falling apart” or didn’t have their life together. I couldn’t be more wrong. It opened my eyes to so much insight and self-discovery. It completely changed my perspective of myself, people, relationships, families, everything. I even took a few courses in psychology to deepen my knowledge. All of this led me to creating Vox Intra around the time the pandemic began. I wanted to share all the things that I had learned with others.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
As far as my personal journey, absolutely not smooth! Haha. And it took me some time, but I’m grateful. All of those challenges have shaped me and continue to inspire me. I am always challenging myself to learn more, take on new perspectives, grow. In some ways, it’s been smooth (like deciding what types of products to create). That’s fairly easy because the ways you can help people are endless, and the connections I’ve formed with people through Vox Intra inspire me daily.
From a business perspective, you just have to take it one day at a time. Every once in a while, I have to “re-center” myself. The biggest hurdle I’ve had to overcome is my tendency to be a perfectionist; to try to make something “perfect” (whether that’s a product or packaging or a social media post), to judge myself or my work too harshly, or set the bar way too high. I think we live in a very, very high-pressure society that expects extremes of success or productivity or visibility. I can’t stand “hustle culture”, so learning how to find and honor my own rhythm has been key. Being ok with going slow or staying quiet at times. Finding yourself amidst all the noise. Once I stopped trying to conform to others’ ideals of how a business should look, I started to find more fulfillment and success.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
In my 9-5 day job, I’m a Digital Marketing Manager for a Dallas-based shoe brand. But for Vox Intra, my products are all about amplifying your inner voice. In fact, Vox Intra (loosely) translates to “inner voice” in Latin.
I specialize in card decks that address different mental health and emotional challenges (like exploring your subconscious, dealing with breakups, and unlearning self-destructive patterns or habits).
Each deck has loads of exercises and prompts. Some of them introduce different therapeutic techniques or psychology theories, such as attachment theory. This is to help people become more familiar with things that are related to therapy, psychology, and mental health. To normalize them.
My most popular deck is called the Shadow Seeker, which builds upon the psychoanalytic theories of Carl Jung, who described the Shadow as a collection of things we may consciously or unconsciously repress…Personality traits, beliefs, needs, feelings, etc.
My other decks include the Heart Mender, which is a breakup recovery and self-love deck, and the Chrysalis Breaker, which is a deck for people pleasers, perfectionists, codependents-in-recovery, or just those wanting to build up their sense of Self. These are probably want Vox Intra is best known for and definitely what I’m most intensely proud of.
I’m not really sure what sets me apart from others. I don’t spend too much time thinking about how I’m different, or how to be different, or how to stay different. I just do what I love and focus on helping people with my products.
I’m constantly learning from my customers about the different ways they use my products – in rituals, as gifts, for self-growth and personal development. There will definitely be more card decks around different topics. I’d like to put more in the hands of healers, mentors, coaches, and therapists. I’m also open to collaborating with others who are more knowledgeable than myself on different. Other than that, just growing the brand with as much compassion and authenticity as I can, folding in other self-care tools that people can use along the way.
- Email: firstname.lastname@example.org
- Website: voxintra.com
- Instagram: @vox.intra