To Top

Conversations with Sarah Lindholm

Today we’d like to introduce you to Sarah Lindholm.

Sarah, we appreciate you taking the time to share your story with us today. Where does your story begin?
People always ask me how I got into photography. I think they expect a fun story about how I fell in love with cameras at a young age or had been doing this since high school, but my story is a bit different. I bought my first camera in 2020, my husband and I had 6 vacations planned for the year and I wanted to make the most kickass travel photos to make all my friends jealous. But 2020 happened, We don’t talk about what happened that year, but it was way past the return period on my camera so I decided to learn how to use it and use it well. This way when we could travel again I would be able to take the best photos ever. I started practicing and taking pictures of everything! Water bottles, flowers, my cats.

Once I learned the basics of how to use my camera I started practicing on real-life people and started with my sister. From there I still needed some practice and asked my friend if I could do her bridal portraits, and a few weeks later I had a friend from high school ask if I could take anniversary photos of her and her husband, it was my first paid job and I was so excited!! From there my business blew up!!

The ironic bit…

I worked with a wedding planning company for a few years, I’ve seen a TON of weddings. I have seen how many photographers can get burned out and tired at the end of the days to where they would be complaining and I didn’t want that for myself, I wanted my hobby to stay a hobby. During a family session in October of 2020, one of my clients asked me if I would ever think about shooting weddings. I said “Heck no! The second someone inquires about a wedding I’m selling my gear!”

The next week a friend from high school asked me if I could shoot her sister’s wedding, I was only going to do this because her family was the sweetest and I was so excited for them. I LOVED it! I forgot how much I loved weddings. But I still didn’t want this to be my niche to work with. I still shot couples and families in the meantime.

Two months later I was asked to photograph a friend’s cousin’s wedding. Again, only said I would because I loved them, but I wasn’t planning on marketing this because I still didn’t want to do weddings. And again, I loved it. I had the best time ever. That’s when things started to shift.

I started going to styled shoots and booking weddings, engagements, proposals. Everything related to weddings, I was doing it.

Then it blew up.

I started getting inquires from all over the country, and even some international weddings as well. In my first year of weddings, I shot 10 weddings Where 4 were out of state. That’s not even including all the weddings I second shoot for alongside some amazing photograhers that I’ve been able to learn from and become friends with.

The fact that this is my job still shocks me because I get to wake up every day doing what I love and knowing I have the best clients ever!

We all face challenges, but looking back would you describe it as a relatively smooth road?
I’ve been extremely blessed to have a reasonably smooth road, I think I’ve prepared myself in the best way possible to have success. Like anyone, I’ve had some interesting experiences but nothing to shake me off of wanting this to be my lifelong journey. But whenever something not so smooth comes my way, it’s a great way to learn even more to avoid the same outcome.

Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a traveling wedding photographer, but I also LOVE shooting boudoirs. There’s just something about empowering women that is the best thing ever! When they see how confident and gorgeous they are and they say ” Holy moly!! that’s me?!” and they tell me how amazing they feel after their experience, that’s why I do what I do.

When my clients first inquire and I ask them what drew them to me, It’s typically a combination of my light, crisp and clean style or my funny Instagram reels that make me seem fun. (Plot twist, I love to have fun)

The thing that sets me apart is something I am particularly most proud of. If there’s one thing I have to do with every client, is learn about them and build a genuine relationship. I want to know the good, bad and ugly. If someone doesn’t want a relationship with the person that is going to be spending the most time with them on their wedding day besides their spouse, then I’m probably not the photographer for them. I love to follow the journey after my couple’s wedding days, and cheer them along and celebrate the big milestones!

We all have a different way of looking at and defining success. How do you define success?
Do I feel good about what I did? I don’t measure success by how many sessions I book, or how much money I make. Do I feel good about what I just did, if I do then I count that as success!


  • Weddings Start at $2875+
  • Sessions Start at $450+
  • Boudoir Packages Start at $950+

Contact Info:

Suggest a Story: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in Local Stories