Today we’d like to introduce you to Ta’Mera Miller.
Hi Ta’Mera, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started my company in October 2017. In the prior two months leading up to me making the decision to go ahead and go with it, I was at work not even thinking about it. I know sounds crazy but I never wanted to be a business owner. It is not something I desired. I always thought I would lead a career-styled working life, however the Lord has other plans. He literally put it on my heart and in my mind to start making my own hair products. I had already been tired of using store-bought products that claimed to be natural hair products that did this and that, only to get bad results. So I decided I would start just making my own for myself. Then the spirit moved me and moved me, I couldn’t sleep or think about anything else but making products. Not only making them but making them to help other people. So I thought I’d love to give people a healthier alternative to their hair care products especially if they have been having problems like me. Once I decided to act on what God gave me everything was so clear on what I needed to do and how I needed to do it. I began immediately by doing consultations on my coworkers and making oils and/or moisturizers for them.
I started with a line of six products; shampoo, conditioner, hair growth oil, hair serum, curling moisturizer, and curling creme. I took those products and customized them to fit each customer’s individual needs very similar to what I do today. I had my first pop up shop a few months after announcing my new business. I couldn’t give a single product away which was very discouraging no one wanted them. One lady bought the conditioner and to my surprise, she actually liked it. Once people started seeing my personal results things picked up. Fast forward to today’s time, I have had more than 130 orders in one day with a total of 536 products in one day sold. I am a 5 figure business and still growing. I have over 50+ products which can also be customized. I will be launching my products on Amazon next month and I have been highlighted by Fox 16 news station in a commercial for business owners during 2020. My products have been purchased by a few celebrities Ashely Antionette Coleman, Dr. Contessa from Married to medicine, Dr. Heavenly from Married to Medicine, and Yandy Smith from Love and Hip Hop NY/ATL. We are still a growing brand and we love all of our supporters.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has definitely been a bumpy road. People don’t always show you the lows and the hard times you have to go through as a business owner. So I want to be very transparent so that the readers that may be inspired by my story gets the real. It took me until 2020 to make four figures in one month for my business. Before, I was only getting like 1-4 orders a month or every other month. The month before it happened I prayed, “Lord, if this isn’t for me then let me know. If it is, please bless my business because I can’t do this without you. You gave me vision to see it out but I am not so sure if I am supposed to be doing it.” And just as I was about to give up, I made 1K in a month. I was super excited because I had the few customers I had loved the products but I didn’t have a lot of repeat customers; I didn’t know why. I made a few adjustments and they came back luckily. I couldn’t even sell a single hair growth oil then in March 2020, my hair growth broke out and it was the customer after customer complaining in a laughing matter that about how fast their braids grew out using my hair growth oil. I was so taken back by this because I just tweaked the formula a little bit then boom it blew up. But the biggest struggle I think is in the midst of my business climbing. I lost my little brother in June 2020. I had to give myself time to grieve but not too much time and I lost sight of everything I worked so hard for. I knew he wouldn’t want that. I had to pull myself out of bed many days and get back to making products and/or promoting my business. One rule in business I have learned is to always stay relevant. So I did in the best way I could at the time. So those are just some of the struggles I have gone through but this is a prime example of always keeping your faith in yourself and remember to pray, remain humble, and stay consistent. Don’t ever give up!
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I custom make hair and beard care products. I specialize in formulating natural products in a custom way that caters to the individual customer’s needs/wants. I am known for my own thick, long, and healthy hair as well as my infectious sweet personality. I am most proud of in June 2021, I produced 536 products from scratch. I am a certified natural hair care formulator. I studied from a school an accredited school in the UK in 2021 to further my education ingredients and how to formulate on a bigger scale.
How do you think about happiness?
I am happy just being around people that genuinely love me and mixing in my lab. Mixing is very therapeutic it’s almost like cooking; it is something I enjoy doing effortlessly.
- Ranges $8.50-$30
- Email: email@example.comfirstname.lastname@example.org
- Website: https://www.sweetteeshaircarellc.com/
- Instagram: @sweetteesco
- Facebook: SweetTee’s Hair Care LLC.
- Twitter: @sweetteeshair
Photos taken by: Ameerimage and Keri captures