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Exploring Life & Business with Alexander Williams of Aura Rainwater

Today we’d like to introduce you to Alexander Williams.

Hi Alexander, please kick things off for us with an introduction to yourself and your story.
Aura RainwaterTM was born at 3 am one morning while in meditation. Out of my love for Mother Earth, knowledge of structured water, water memory and concepts brought forth by Dr. Masaru Emoto, I envisioned and birthed Aura RainwaterTM. I contemplated how emotional energy has a massive influence on everyone and everything in life – including water! It is our emotions that drive our manifestations. I began looking at Dr. Emoto’s work about 15 years ago, and it popped back into my awareness in 2016. His studies have shown how the inherent nature of positive and negative thoughts and ideas can change the physical structure of water. Because humans are 80 to 85, maybe even 90% water, it made sense that not only hydration but water imprinted with high vibrational frequencies would optimize human function, performance and day and day interaction. In order to deliver this message through water, I needed the purest water on the planet. And the purest water on the planet never touches the ground, it comes in the form of rain. This gave me the idea of helping people understand the abundance of this precious element that creates life, how we could optimize hydration and put an end to the concept of water scarcity.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like most start-ups, it has been everything but smooth. It has, however, gotten a lot better over this past year. First, I needed to research and educate myself on all things rainwater, water distribution, water harvesting, imprinting water, etc. It wasn’t enough to have a great idea, I needed to figure out how to bring it into form. My wife didn’t love papers scattered all over the kitchen and eventually, I was relegated to the garage. Raising capital has also been an area of opportunity, as most people love the idea but don’t see the full vision; one of our main priorities is education of the public. The concept of drinking rainwater for hydration is so new, customers sometimes can’t comprehend. Fortunately for me, the water speaks for itself, even at its higher price point, and once the public has the Aura RainwaterTM experience, they fully grasp the concept as truth and always come back for more.

As you know, we’re big fans of Aura Rainwater. For our readers who might not be as familiar what can you tell them about the brand?
Aura Rainwater’sTM mission is to raise the consciousness of our society using rainwater as the vehicle to highlight the physical, mental, emotional and spiritual importance of optimal hydration, minding your vibration, and remembering the bounty and beauty that Mother Earth provides.

As mentioned above, our concept is based on the research of Dr. Masaru Emoto, who showed that the inherent frequency of positive and negative words and thoughts can change the physical structure of water. We like for people to prove this for themselves by reading his amazing book, The Hidden Messages in Water. We print the word ‘Gratitude’ onto each bottle so that the vibrational frequency of the word carries itself into the structure of our water. Making every sip a unique opportunity for hydration, as well as elevation.

We are clearly outliers from the general bottled water market in that we specialize in rainwater capture, filtration and harvesting; with only five other rainwater manufacturers in the world! No one is currently imprinting and structuring water on a large scale like us either. Finally, we intend to rapidly move away from rPET one biodegradable plastic bottles as our vehicle as we totally honor the need for less plastic on the Earth and are in discussions to use 100% compostable bottles by mid-2022.

We are extremely proud of all of what we offer, its uniqueness and its contribution to the raising of the vibration of this planet; something that we desperately need right now. We are an attractive fit for the fitness, spiritual, as well as, mind-body consumers. It’s a perfect fit for the yogi, the avid meditator, the soccer mom, rock climber and millennials who desire change.

Finally, we are taking full advantage of the digital space and convenience market, as you are able to find us in-store at multiple local Dallas, Austin, Houston and Killeen service stations and restaurants, but can also order online at www.aurarainwater.com and aura_rainwater on IG and Facebook with free delivery. You can also call us at 833.724.6928 or 512.828.3924.

What’s next?
We’ve got big plans for the future! First, while currently we offer only the ‘Gratitude’ series, we have plans to bring forward the ‘Peace’, ‘Love’ and ‘Joy’ series. This will give consumers an opportunity to choose where and how they want to vibe on any given day.

One of our more exciting future endeavors will be bringing whole-home imprinting and rainwater harvesting technology personally available to the masses. We are developing the tech now and can’t wait to see the results, as our ultimate goal is to help each soul on the planet sustain themselves!

Finally, we plan on taking business outside of Texas and plan to be National by 2023.

Contact Info:

  • Email: gratitude@aurarainwater.com
  • Website: aurarainwater.com
  • Instagram: aura_rainwater
  • Facebook: @auararainwaterFB

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