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Exploring Life & Business with Jordan Poirier Whelan of Capital Heat Canada | HONESTGANG

Today we’d like to introduce you to Jordan Poirier Whelan.

Hi Jordan, please kick things off for us with an introduction to yourself and your story.
My life has been a journey, from homelessness, to losing my brother and fighting for my eldest son, nothing worth it comes easy in this life. What started as a hobby as a teen quickly turned into a full-fledged career once I had my first child, Jayden.

Since Jayden, I have done many things to expand in the industry such as launching Capital Heat Canada responsible for 12M streams and over 70 publications for other artists (Non-Profit), opening multiple clothing lines under my self owned record label HONESTGANG, all while battling addictions, grieving over loses and missing my kids. By this point I have 3 children, 2 of which I do not live with and miss every day.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I wish I could say it was, some of the biggest struggles of trying to attain success in my field would be the moments you start achieving success, as a lot of people whom once supported you as the underdog, no longer show support, and in most cases, turn on you as you ”changed” or no longer show as much support due to being busy.

Realizing that other people do not value the same things you do, nor do they prioritize them the same way, clearly showing in their outcome and credibility, is extremely important. Learning to deal with losses and things in your everyday life without letting them affect you in real time while you need to remain focuses is one of the hardest things to do. Throw children in the mix and this all becomes increasingly difficult, especially when all you wanted to do was be a good dad.

We’ve been impressed with Capital Heat Canada | HONESTGANG, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Capital Heat Canada is a PR/News firm responsible for 12M streams and over 70 publications online. From magazine covers, reaching any company you need to get your story on, we have access to just about every single website and company you can think of, and when we don’t, we reach out to them for you, for free! At no commission, no boosted prices, and a valuable set of customers who are nothing but impressed, no one does it like Capital Heat. Ran by HONESTGANG CEO Jay Honest (Jordan Poirier Whelan).

We offer press packages including all writing, edits & embeds, we know SEO unlike anyone else guaranteeing your work will show up on Google as well as make a lasting effect on your career.

For all other needs relating to music or entertainment, we direct our clients to HONESTGANG to further be helped along their journey.

HONESTGANG handles artwork, production, collaborations, major features, website design, promotion, marketing and A&R work. HONESTGANG is also the home to 4 merchandise collections designed by Jay Honest and his wife Alaska Greyy @iAmAlaskaGreyy (also found on WISH and ETSY).

How do you think about happiness?
My happiness is driven by my successes, anything from seeing my wife and children smile, to hitting 20,000 on a song you didn’t promote or make a release plan for, to the 1 million highlights, or having one of your artists drop a song that just blows you away. Music drives me and my emotions, so when things around me are at peace, as am I. 🙂


  • Jay Honest Feature: 2000$
  • Nicki Tha Great Feature: 500$
  • Minor Press Run: 500$
  • Mid Press Run: 2000$ (10 Articles)
  • Major Press Run: 5000$ (25 articles)

Contact Info:

Image Credits

Jay Honest

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