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Exploring Life & Business with Jordan Poirier Whelan of HONESTGANG


Today we’d like to introduce you to Jordan Poirier Whelan, also known as Jay  Honest, CEO of Canadian fashion and entertainment brand HONESTGANG . 

Hi Jordan, please kick things off for us with an introduction to yourself and  your story. 

My life has been a journey, from homelessness, to losing my brother and fighting  for my eldest son, nothing worth it comes easy in this life. What started as a hobby  as a teen quickly turned into a full-fledged career once I had my first child,  Jayden. 

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the  journey have been a fairly smooth road? 

I wish I could say it was, some of the biggest struggles of trying to attain success  in my field would be the moments you start achieving success, as a lot of people  whom once supported you as the underdog, no longer show support, and in most  

cases, turn on you as you ”changed” or no longer show as much support due to  being busy. 

Realizing that other people do not value the same things you do, nor do they  prioritize them the same way, clearly showing in their outcome and credibility, is  extremely important. Learning to deal with losses and things in your everyday life  without letting them affect you in real time while you need to remain focuses is  one of the hardest things to do. Throw children in the mix and this all becomes  increasingly difficult, especially when all you wanted to do was be a good dad. 

We’ve been impressed with HONESTGANG thus far, but for folks who might  not be as familiar, what can you share with them about what you do and what  sets you apart from others? 

HONESTGANG is a Record Label, Fashion Brand & PR/News firm responsible for  12M streams and over 70 publications online. From magazine covers, reaching any  company you need to get your story on, or making a statement with your next  musical project, we have access to just about every single website and company  you can think of, and when we don’t, we reach out to them for you, for free! At no  commission, no boosted prices, and a valuable set of customers who are nothing  but impressed, no one does it like HONESTGANG. Ran by CEO Jay Honest (Jordan  Poirier Whelan). 

We offer press packages including all writing, edits & embeds, we know SEO unlike  anyone else guaranteeing your work will show up on Google as well as make a  lasting effect on your career.

For all other needs relating to music or entertainment, we direct our clients to  HONESTGANG to further be helped along their journey. 

HONESTGANG handles artwork, production, collaborations, major features,  website design, promotion, marketing and A&R work as well as their amazing  fashion brand reaching new heights everyday. 

How do you think about happiness? 

My happiness is driven by my successes, anything from seeing my wife and  children smile, to hitting 20,000 on a song you didn’t promote or make a release  plan for, to the 1 million highlights, or having one of your artists drop a song that  just blows you away. Music drives me and my emotions, so when things around me  are at peace, as am I. 


  • Jay Honest Feature: 2000$
  • Minor Press Run: 800$
  • Mid Press Run: 1800$
  • Major Press Run: 4000$

Contact Info:

Image Credits

Jay Honest

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