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Inspiring Conversations with Alexis Rice of Sweet Treats By Lexx

Today we’d like to introduce you to Alexis Rice.

Hi Alexis, thanks for joining us today. We’d love for you to start by introducing yourself.
I began my career in baking when I was around the age of 12 with my great grandmother Murray “Mama” Davis. She would always assign me to be her kitchen assistant! Together, we would bake cream cheese pound cakes which are now one of my signature dishes! “Mama” passed away May 2009 and that’s when baking became my life.

Baking is an avenue for me to relieve stress and be creative at my own will! I can honestly say the kitchen is my safe haven when there is no other outlet to turn too! To see the outcome of my product sometimes leaves me speechless; also, watching people eat and enjoy my craft is my happiness.

Most of my life, I’ve felt as if I was a shadow; people overlooked and underestimated me and my skills for years. However, I had to start allowing my work to speak for me and that’s why I am where I am today. When I moved to Texas, I began doing pop-up events on the weekends, weekly sales, even started going from establishments to establishments trying to sell my desserts or even have people take a sample or business card!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Being a business owner is never a smooth road; at least it hasn’t been always smooth for me. Honestly, it’s hard! Many days I think about wanting to give up but I think if I give up on my passion what else would I do?

Some of the biggest struggles I face with my business is knowing “Is this the right thing to do?” “Will people pay this price?!” “How do I build more clientele?”

When starting a small business word of mouth and networking is what’s taken me this far. However, not every encounter with a customer is the same. I try my hardest to please all of my customers to the best of my ability; sometimes it’s not always reciprocated or respected which can make the job hard. With every bad encounter, I sit and think “what can I do to not remake this same mistake?” Or “How could I have handled that customer better!?”

Alright, so let’s switch gears a bit and talk business. What should we know?
Sweet Treats By Lexx is a black-owned home-based bakery business, we are located in Bedford, TX.

Sweet Treats By Lexx is something I’ve been running since 2016 when I was a senior in high school. It was my side hustle, something I did for fun in my free time. Everyone enjoyed my treats and my clientele started to pick up which is what pursued me to keep pushing for my dream. That allowed me to be where I am today.

I am known for my cream cheese pound cakes, moist red velvet cake, and my delicious chocolate chip cookies.

I feel like the way my business is ran, my customer service and my attentiveness to try to please my customers is what sets me apart from everyone else! I know in reality, you won’t be able to please everyone but I try my best to make sure all of my clients are satisfied to the best of my ability

Can you share something surprising about yourself?
Most people don’t know that I started off baking at such a young age! Yes, I went to culinary school to learn more about baking but I’ve spent countless amounts of hours and money on my own trying to better my craft! For my business, I will do anything.

I’m never going to stop trying to learn different techniques or skills that may brand my business to more than what it is today!


  • Cupcakes (dozen) start at $40
  • Cookies box (dozen) $20
  • Cake prices (varies depending on decoration) start off at $70
  • Sample boxes $18

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Sweet Treats By Lexx Alexis Rice

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