Today we’d like to introduce you to Yazmin Castañeda.
Hi Yazmin, we’d love for you to start by introducing yourself
I like to say that my story began many, many years ago in Durango, Mexico. My maternal grandparents lived in Durango and because our own personal stories are very much defined by our family’s trajectory, I credit the life blessings I’ve received to the path carved by my family and their many sacrifices. My family comes from a very humble background and their desire for a better quality of life led them to Tijuana, Mexico in the 1970s.
I was born in California and grew up in Tijuana, Mexico. Being a first-generation Mexican American allowed me to enjoy a bicultural upbringing which helped shape my admiration for my own culture and heritage while embracing the opportunities in America. Growing up, I observed how my family worked so diligently to create a better future for the next generation and the sacrifices that entailed. Through this experience, I learned the importance of an optimistic mindset, the power of resilience, and the significance of embracing your own personal story and origins. Although I didn’t quite appreciate this until I became an adult, these lessons became the main pillars to a brand whose creation began many years ago but didn’t materialize until recently.
Our brand mission and values are focused on creating a positive impact in the lives of those seeking a better future for their families, just as my family did many years ago.
Fast forward 40 years and after 20+ years working in the corporate world, I decided to pursue a lifelong dream of creating Origin Mexico, a purpose-driven brand that not only promotes our Mexican heritage through handmade goods but one that gives back to the artisan women in Mexico.
My role as founder of Origin Mexico is much more of a CEO, it’s about honoring the sacrifices made by my family so we may be part of something that is bigger than ourselves while promoting the beauty of Mexican craftsmanship.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road yet I am learning to embrace all my mistakes as lessons and learning to value them as experiences versus failures. Embarking on a solopreneurship is very difficult, and doing this with no knowledge in the eCommerce and apparel industry is even more challenging. I often battle with imposter syndrome and even doubt as to whether I am capable of achieving the goals I have set for our brand. However, what has allowed me to persevere is my “Why” and learning to pivot when needed.
Appreciate you sharing that. What should we know about Origin Mexico?
Origin Mexico is an ethics-oriented brand born in 2020 to promote and preserve Mexican artistry displayed through handmade goods created by artisan women in various regions of Mexico. We offer a curated selection of handcrafted items such as apparel, accessories, and home décor. The goods we offer are carefully sourced to ensure they are produced in alignment with our core values. Our brand is founded on strong personal and long-lasting relationships with artisans in Mexico, fair and ethical business practices, and creating a transparent supply chain.
Through fair trade and ethical business practices, we hope to create an economic opportunity for many Mexican artisans and their families all while allowing them to preserve the traditions of hand embroidery that have been passed down through many generations. Our direct partnerships with artisans eliminate the middleman and allow more resources to be made available to communities in need that may not benefit from many economic and educational resources.
If you had to, what characteristic of yours would you give the most credit to?
Passion for our brand mission has allowed us to persevere and maintain an optimistic mindset, even through the most challenging of times. If you are passionate about your purpose, this will help you overcome the many struggles a business experience but also allows you to fully relish those moments of success.
- Email: firstname.lastname@example.org
- Website: https://originmexico.com/
- Instagram: https://www.instagram.com/origin_mexico/
- Facebook: https://www.facebook.com/originmexicogoods