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Life and Work with Lauren Kutschke

Today we’d like to introduce you to Lauren Kutschke.

Thanks for sharing your story with us Lauren. So, let’s start at the beginning and we can move on from there.
I started copywriting by asking for a change in scope in one of my college jobs. I was already writing product descriptions as a product manager but wanted to do more writing and there was an opportunity for it. To my surprise, my boss said yes. I continued my role but was also able to write occasionally for a few business blogs.

I was studying journalism and with the new portfolio up my sleeve, I had what I needed to get more clients. I happened upon a few remote jobs and let the challenge of finding work motivate me forward.

After graduation, my husband decided to become a pilot, so I put my freelance work to the side and got a role as the marketing director for my local chamber of commerce. That position was pivotal and taught me crucial lessons such as how to network, how to partner with other businesses and the value of being engaged in the community.

After trying a bit of everything when it comes to copywriting and digital marketing, I decided how I wanted to move forward. I wanted to run my own copywriting business, with a focus on small, creative businesses. I would offer select writing and marketing services.

We were moving out of state and I was ready for the leap. I left my office job to run my own business and it’s been quite the ride.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I wish I could say that it’s been as exciting as that first week on my own. I started by doing everything right — I partnered with a photographer for a brand photoshoot, launched my website, formed an LLC and was excited every day to work for myself.

That excitement, much like a relationship, isn’t always as present anymore. The butterflies go away and that’s when the stability and structure have to fill in the gaps. You have to choose every day to make things happen, and unless you have a team, nothing’s going to happen without you putting your head down and getting the work done.

What’s helped me the most is setting clear goals and action items, and attending networking events to motivate and inspire me.

My advice for other women starting on this journey would be as follows:
1. Be clear and strict with yourself and your clients. This means setting boundaries, working when you should and actually taking time off when you need to. Be upfront with clients about time away.

2. Don’t be afraid of rejection and failure. I’m still working on this one and probably always will be, but that fear of failure and rejection will just cause you to sit still and not make any progress at all. None of us are perfect, but as long as you give it your all and keep coming back, it’s worth it. What you give will come back to you.

3. Find a network. Having a group of people to rely on has been so helpful.

Please tell us about Salted Pages.
My company is called Salted Pages as I add flavor to businesses with copywriting, blogs and email campaigns.

My favorite service that I offer is website copywriting. Websites are where most businesses send potential clients, but oftentimes the messaging is unclear and the website fails to make sales. I write website copy that helps frustrated entrepreneurs land their dream clients and grow their businesses.

I work with each client to identify their ideal audience, as well as the unique qualities of their brand. I have a detailed process that allows me to write as they would. Plus, I add in the essential aspects of website content — a clear outline, SEO keywords, page titles, meta descriptions, call to actions and more.

I love creating content that my clients are not only thrilled about, but that will help them grow their businesses too.

I’m most proud of the experience that I create for my clients. I’m constantly adding value to my packages and it’s such a thrill to see a client’s response at the end of a project. I also adore the partnerships I’ve developed. I now offer my copywriting services for a few website creators. This allows them to offer their clients entire website packages.

My services are set apart by my hands-on approach, easy-to-understand process and my goal to create something my clients will love, without taking a lot of their time. My marketing background and SEO knowledge also make a big difference.

Who have you been inspired by?
I’ve been inspired by a lot of women in the last few years.

My mom is a giver to her detriment, but she’ll never stop. She’s my best friend. My sisters are constantly up to something and seem to have more energy than their younger counterparts (me).

My friend, Heidi Flitton, is a generous, loving being who just makes you feel valued when you’re around her. Kimberli Green is fierce and strong. Ashley Thalman is honest, raw and supportive. Shila Garcia is a friend like no other and you know she’ll be there when she says she will be. Ana McMurry has the sweetest soul and is a dear friend.

These women have inspired me in such unique and valuable ways, it’s hard to sum it up in one thought.

Contact Info:

Image Credit:
Ashley Thalman Photography & Ultraviolet Studios

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