Today we’d like to introduce you to LO.
LO, please share your story with us. How did you get to where you are today?
I grew up in music. My parents are both insanely talented musicians and kept the music going in the house constantly. Dad jammed out to Michael Jackson and Stevie Wonder while mom would play stuff for us like Joni Mitchell and The Beach Boys. This made me catch the music bug or maybe it’s just genetic. Either way, here I am, 23 years into life, and I’m still doing this music thing. But the first time I’m told I did something musical was when I was 2 years old. My parents had a piano and dad was out of town, so I plopped down and wrote my debut single: “Dad Please Come Home”. From there, it was performances with my boombox for my family until I got my first guitar when I was 13. Then, I took songwriting seriously. I joined a couple indie-folk bands in high school because my friends were in them and I learned a lot from that experience including that I didn’t want to do indie-folk music ever again. I wanted to do my own thing. Writing music was more than just a hobby at this point for me. I was going through a lot in my life and music was something that remained constant. So, I filled stacks of journals with lyrics and ideas for years until I found the words for this EP. That’s where this project came from. My experiences. My life.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
This hasn’t been easy. Nothing worth having is easy. And there’s a lot wrong with this industry and the people in it. It feels a lot like the battle of the sexes. I’ll go into rooms with other people in music and I’m not taken seriously because I’m a woman or they’ll abuse their position of power and try to get inappropriate because they think they can get away with it or get what they want out of you. Don’t let that happen. If you have the talent and the drive you won’t need those creeps. There are allies in this industry and people standing behind great women that have the best of intentions. You just have to find them.
Please tell us about LO.
I make Indie-Pop music if I have to put whatever I’m doing into a category. I have a lot of different influences and that definitely shows up in my sound. I think the thing that sets me apart is my honesty in my art and that’s what I’m most proud of. I strive for transparency and hope that it gives someone a moment of healing or empowerment.
Who have you been inspired by?
I’m really lucky to have been surrounded by fierce women throughout my growth. The women in my family are notorious for being ridiculously hard headed but I see that as a gift more than a curse. We don’t give up and we push ourselves and the people around us to be better.
- Website: IAmLoMusic.com
- Phone: 214-414-3829
- Email: SayHelloToLo@gmail.com
- Instagram: https://www.instagram.com/iamlomusic/
- Facebook: https://www.facebook.com/IAmLoMusic
- Twitter: https://twitter.com/IAmLoMusic
- Other: https://www.youtube.com/user/leaveslaurel
Julianne Unger, Morgana Wilborn, Dana Badran