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Meet Aimee Bruyninckx of Bag Pop in Lake Highlands

Today we’d like to introduce you to Aimee Bruyninckx.

Aimee, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have been designing + developing handbags for 16 years for large and small accessory companies (Fossil, Kelly Moore + Jon Hart + a few other startups). I love the process from fabric research and development to working out new constructions. But I especially love the people involved. There are so many involved in the process of making a bag- pattern makers, sample makers, leather craftsman, designers as well as the work involved to perfect materials. It is a beautiful process and involves and affects so many. I have been fortunate to travel to many factories throughout my career and have seen a wide range. It has become so important to me to support factories and sewing rooms who take care of their employees. As a consumer, we can forget how important this is, and I am hoping to bring more light and inform others about the importance of this. Our buying choices as a consumer can really effect so many, especially in the fashion market.

After years of thinking and dreaming, Bag Pop was launched in December 2018. It is a handbag line created to provide modern + functional clutches + handbags that give back to our community in Dallas. This line is inspired by modern shapes, beautiful textiles + playful color. We have started carefully, in a very small and simple way- with pouches and clutches, and are perfecting these constructions and materials. Then will soon add handbags and additional material options over the next year.

It is a very conscious choice to develop handbags locally so that women can be taught and empowered in this exciting development process. At Bag Pop it is important that every bag is made with care and in ethical + friendly environments. Bags are made by Refugee women in Dallas, TX. Vickery Trading provides care and wonderful programming to women who are resettling in Dallas. Dallas has a huge refugee community in the heart of Dallas. Vickery Trading provides reading programming, training in the sample room, fair wages as well as other personal development to a special group of women in the Vickery neighborhood. They produce several lines in their sewing room and it’s been great to work with them over the past year.

A portion of all purchases is donated to Mommies In Need in Dallas, as well as Young Lives. These are two amazing organizations providing support and care to Moms. Mommies in Need provides nannies for children with sick moms. Young Lives provides support and mentorship to teen Moms. These are two wonderful organizations!

Has it been a smooth road?
I am so thankful this has been a very smooth road up to this point. Sure, there are always construction hurdles and details to work out in design-but overall has been really fun and smooth!

So, as you know, we’re impressed with Bag Pop – tell our readers more, for example what you’re most proud of and what sets you apart from others.
From a product standpoint, all materials are very carefully sourced and selected. Textiles come from all over the world and are quality as well as unique. Constructions have also been worked out and perfected in a very extensive process. This process is very thoughtful and careful and hopefully, that shows in the outcome of the product.

I am proud to support women locally in the construction process, as well as supporting organizations I really want to stand behind.

Let’s touch on your thoughts about our city – what do you like the most and least?
I love that Dallas is becoming more diverse than ever. I especially love the range of activities – museums, new restaurants and shops, theatre – its such a fun city! Wish there were a few mountains and an ABC home + Carpet!


  • All styles at this point range from $35 – $78

Contact Info:

  • Website:
  • Email:
  • Instagram: @shopbagpop
  • Facebook: bag pop

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