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Meet Alexandra Goodman

Today we’d like to introduce you to Alexandra Goodman.

Thanks for sharing your story with us Alexandra. So, let’s start at the beginning and we can move on from there.
I’m a graphic designer, but also an independent artist and owner of agoodmandesigner.

While I have always been into “arts and crafts,” I first began painting about a year ago – just as a hobby. After watching countless videos and finding inspiration from online artists, my interest advanced well beyond just acrylic paints. I began experimenting with alcohol inks and resin. After filling the walls in my apartment with resin canvases, I began experimenting with other textures and backdrops. Creating vibrant and unique coasters quickly became my favorite project. I have found my niche in creating one-of-a-kind coasters, magnets, and resin-coated trays.

My most popular items are custom coasters using photographs provided by my customers. The photos range from favorite vacation moments to grandchildren, to pets! This is a very unique gift idea for weddings, house-warming events, graduation, or holidays!

Once friends started “buying” the canvases and coasters in my apartment, my family convinced me to try to make this newfound hobby a small business. Soon after, I was accepted as a vendor at the Dallas Farmers Market (“DFM”). I currently sell at the DFM every Saturday, and I’m hoping to advertise my work in many more local venues.

I currently create coasters, trays, paintings, decorative wood panels, magnets, geodes, and various Texas-themed items!

Has it been a smooth road?
One of the biggest “obstacles” I’ve encountered in my short journey so far is being told no. “No, your product won’t do well at this location.” “No, we already have another artist doing similar work.” “No, your application for this event was not accepted.”

This is all part of the process! When I am faced with these “obstacles” I accept this as a challenge to keep pushing forward until I get the “yes” I have worked so hard to hear.

Alright – so let’s talk business. What else should we know about your work?
I currently create coasters, trays, paintings, decorative wood panels, magnets, geodes, and various Texas-themed items.

My coasters are a top seller! They range from loud/vibrant colors to softer colors and simple/classic designs. Most of my pieces are coated in resin, making them more durable than your average coaster. Many of my coasters can be paired with a matching tray, which are perfect wedding or housewarming gifts!

Something a little more near and dear to the heart – animal coasters! My customers email me the photos and I turn them into one-of-a-kind coasters. These are a very personal gift and are quickly turning into a best seller for upcoming holidays.

I offer such a wide variety of products that I certainly have something for everyone. Even if you don’t see the exact color combination you want – I create custom pieces to ensure you get exactly what you want.

I am genuinely excited and proud about every single product I sell. If I’m not happy with it, it doesn’t make it to my inventory. Sometimes that means starting over, but I’m never going to offer my customers something I wouldn’t want in my own home, and I think that sets me apart from others.

Let’s touch on your thoughts about our city – what do you like the most and least?
One of my absolute favorite things about Dallas is the skyline. It’s one of the best I’ve ever seen.

My least favorite thing about Dallas is the never-ending construction! The construction is generally inconvenient, but the detours are never clearly marked and if someone is new to the area, they might (hypothetically, of course) pull a U-turn in the middle of a busy intersection because a DO NOT ENTER sign wasn’t properly displayed… and that’s kind of scary!

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