Today we’d like to introduce you to Alsace Carcione.
Alsace, please share your story with us. How did you get to where you are today?
I am a musician, an emcee, a writer and a performer. The company of Be What The Ordinary Fear started with me and my partner, just needing shirts for my performance. We wanted to stand out and I thought what it meant to be extraordinary fearless. This is something I embody as African American lesbian in the hip-hop community every single day. I have to be fearless in the pursuit of success. I have to be fearless when I encounter different stages around the world and I have to be fearless when doing most things that are completely male-dominated and drive. My music is a constant reminder that I have been what ordinary people fear, to inspire those who are destined to excel and be greater than even their own imagined potential. My brand and music stand for this.
Has it been a smooth road?
It most certainly has not been a smooth road. In 2014, I was laid off the company that I had been with for ten years and shortly after that, we found out my mother had cancer for the second time. This time it came back more aggressive. Simultaneously, my grandmother was starting to take a turn for the worse. I spent 2014-2017 flying back and forth between Texas and Virginia, mostly caring for my mother and helping my father care for my grandmother as well. In 2017, I lost my grandmother on 2/17/17 and on March 9 I lost my mother. I witnessed them both or their literal last day on earth and it has stuck with me. It was then I felt my passion and purpose slipping from me and I could not tell if this was still what I was meant to do. I was finally afraid, I could not be fearless in these moments. Although I was strong, I had to realize that I had to be weak and allow the very real feeling of losing them take over, but not conquer. I now live in their legacy and continue to make them proud. Knowing that they left me with all the tools I needed to survive on this earth. My bond with my father is strengthened even more as we continued to talk every day. It is hard, but the music lives on and so does the brand.
We’d love to hear more about your business.
I most proud of being able to inspire all those from gym rats, musicians, artists, teachers, Air Force educators and beyond. The conversation piece that sparks up when speaking about what does Be What The Ordinary Fear means to someone else. Or how does my music tie into this all? My music has inspired those to call their mothers and fathers and love one another. My music inspires those to be exactly who they need to be. The brand makes you push harder towards a goal that you may seek as you strive to Be What The Ordinary Fear. We are set apart by truth, dedication, and honor. We want to inspire you and grow relationships with those we come in connection with.
Is our city a good place to do what you do?
This city is amazing. I miss my hometown of Virginia, but this is home for me. Dallas is a great way to not only network and meets people in your field but outside of the field; it is also a great place to hone your skills and develop other talents. This is just a great space and time to be here in this city. The DFW area is full of talented artists. I would most definitely recommend those starting out to start here, as there are many lessons to be learned here.
- Snap Back Hats are $20
- Cds $10
- Shirts are $25
- Website: www.alsacemusic.com
- Phone: 817-819-8128
- Email: firstname.lastname@example.org
- Instagram: @TheAlsace
- Facebook: www.facebook.com/thealsace
- Twitter: @TheAlace
Raw Artist, Eric Shoultz, Revry