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Meet Amelita Ballard of Oh My! Catery in Plano

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Today we’d like to introduce you to Amelita Ballard.

Thanks for sharing your story with us Amelita. So, let’s start at the beginning and we can move on from there.
In 1995, all of my dreams came true. I met the most wonderful man, (handsome, funny, smart, caring, etc.), and as the icing on the cake……. he owned his own bakery! YES!

I was raised with some of the South’s most amazing cooks. My mother, grandmothers, and great grandmother put out feasts on a daily basis that could, and did, make grown men cry. But, they weren’t bakers; none of them. And, I love cake! So God blessed me with a baker.

He has shared all of his recipes, techniques, and secrets with me over the years. I think he’s tired of being at my “bake and call”, so now if I want something, I must make it myself! I couldn’t be happier, because I love baking cake almost as much as I love eating it.

In 2008 I put my career as a corporate designer on hold and founded Oh My! Catery. The one call answer for a perfect celebration. We bring a selection of fantastic cupcakes and incredible frostings, along with an amazing self-serve topping bar. The cupcakes are frosted per order on site. Everyone gets their own custom cupcake, just the way it should be.

From the humble beginnings of a bridal shower for a friend serving only 15 guests, Oh My! Catery now has many corporate clients and has served parties of over 1000 guests. We have the capabilities of serving up to 1500 guests per hour, and we can be as casual as an outdoor picnic or as formal as a black-tie affair.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road. I was entering into uncharted territory creating a cupcake experience amidst a very crowded segment of the food service industry. In addition to introducing Oh My! Catery to my potential clients, I had to educate them on how we were different. The Oh My! Catery interactive cupcake experience is far different from merely having cupcakes delivered.

I have also battled within myself over opening a brick and mortar location. I know I have lost opportunities for retail sales because I don’t have a physical presence.

However, it has been proven that my approach of baking to order only, allowing me to provide the freshest cakes and frostings, not only best matches my values but is the best for Oh My! Catery’s clients and ultimately Oh My! Catery.

Alright – so let’s talk business. Tell us about Oh My! Catery – what should we know?
Oh My! Catery is a cupcake catering company providing an interactive experience and a yummy treat.

We provide a large selection of cupcake and frosting flavors for our clients to choose from. We arrive at each event with their choice of 4 cupcake flavors and 3 frosting flavors, and a 15 item topping bar. One of Oh My! Catery’s “friendly frosters” frosts each cupcake with the guest’s preference of frostings. The guest then visits the topping bar to further personalize their custom treat.

Oh My! Catery has set ups for all types and sizes of events from casual to corporate to formal events. We provide everything that is needed for a cupcake catering experience except for the space.

While our competitors are struggling with increasing rent and labor costs, Oh My! Catery has maintained our very reasonable pricing since 2008.

Is there a characteristic or quality that you feel is essential to success?
I believe the most important characteristic of our success has been providing TRUE customer service to our clients and their guests. We have a NO EMBARRASSMENT guarantee! We know that one of the biggest concerns with hiring a caterer is the fear that things will not go as expected and it will reflect poorly on the host. We take pride in guaranteeing the quality of our products, service, and professionalism. By listening to our client’s expectations, we always strive to provide the “WOW” factor. Our guarantee states that if the client is not 100% satisfied, then their catering is free. I am proud to say that we have never had a client request a refund.

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