Today we’d like to introduce you to April Bryan.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
It started some years back when I couldn’t wait to turn 16 so I could run out and get a job. I hit the streets and starting canvassing potential companies, throwing my heart into answering every question I was asked. I applied a few places and got hired that very day with The Brinker Corporation, I worked very hard and learned so many positions and skills at this 1st job and really enjoyed it.
I’ve been motivated and passionate about my career path ever since my 1st job and have always jumped in full force into all I do, quickly climbing through the ranks and absorbing every bit of knowledge I can/could and I still do to this day. After working a few decades for some great companies like Brinker, Club Corporation, Loews and Edward Don in consulting, operations and management, I decided to take the leap and start my own business, Synergy Elements in 2006 and haven’t looked back.
I’ve always been told I am creative, full of life, hardworking and dedicated with a keen eye for design, so why not lead the reigns at my own marketing agency. I remember as a child writing jingles for Wyatt’s cafeteria on a bevnap while the rest of the family was busy eating. To me, nothing is as exciting as great brand advertising; I mean how many people watch the Superbowl every year just for the commercials? I adore branding and marketing new businesses and love to help weave a company’s vision with creativity and a fitting storyline to engage their audience. It’s like they have that new baby smell, so cute, cuddly and you just want to dress them up and show them off to everyone. After getting their brand in order we work with them to make sure their business stands out locally, digitally and personally with a high reputation status.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Smooth… no, but that is where so many lessons come and how we can share hurdles and triumphs with our children. From family troubles, illnesses and loss, to the struggles of starting and running a small business, the challenges have been many, but the rewards have been greater. A positive attitude and glass half full mentality is essential and can help you weather any storm.
Along with my path of life, I’ve endured so many good and bad things, as so many of us do throughout our journey. My biggest highlight and joy was that I was blessed to have 2 beautiful children, Ashley and Austin. Ashley recently graduated from Texas Tech with a Bachelors in Communications and Austin is starting his basics now and is looking to major in Mechanical Engineering. I know their future will be bright and Ashley is helping me at my agency as we starting focusing heavily for clients on their digital marketing and local presence
Do you look back particularly fondly on any memories from childhood?
Walking around outside one of our vacation properties as an 8-10 yr old pretending to sell a wonderful product to a pretend client. It was with great imagination and enthusiasm I pitched my invisible widget to them. I’m not sure how or why I even started doing it, no one was in sales in my family, I was too young for a job, it was odd, I just started doing it.
This paid off many times over in my career path, as I always looked to find the right item, for the right customer that fit their needs, be it the progressive menus and ideas for events, to unique products, designs and solutions for new hotels/restaurants or the best initial marketing steps for a new or struggling small business.
Please tell us about Synergy Elements.
Thanks, I’d love to, we specialize in helping businesses stand out from their competition, from their logo and slogan to their products/services and marketing collateral to their website, position on Google and overall presence. If you don’t make a concerted effort to stand out in all these areas and your competitors do, then you lose. The number of businesses that close every year is staggering. Differentiating your business is not just a nicety these days, but a necessity.
Plus, remembering it’s not just about your companies revenue and profits. When you have the right business model you bring value to your customers too, which is vital, rewarding and keeps you in business, unlike disillusioned, self-serving businesses that end up closing and gone by the wayside.
If you had to end with a message for everyone, what would it be?
As you go forward today, I leave you with this thought, we all want to be remembered when we leave this world, so why not make sure that you are remembered now! If you’re an entrepreneur, manager or business leader this means your business too. Tell your story, create your brand, engage your audience. Does Your Brand and Life Stand Out? I hope so, Life’s to short for anything else.
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