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Meet Ashlyn Lauderdale and Anthony Gray of Roielte Designs & Roielte Lifestyle in Fort Worth

Today we’d like to introduce you to Ashlyn Lauderdale and Anthony Gray.

Ashlyn and Anthony, can you briefly walk us through your story – how you started and how you got to where you are today.
I became an entrepreneur about eight years ago. When I first started out, I didn’t have a lot of money to invest in my business, as far as a website, marketing, etc. I went on Google and pretty much taught myself how to build websites and do graphics for my own business. A few years ago, I met Anthony. He was in the IT field and a very big techy person. One day I jokingly told him that he should learn to create logos for people and then we could start our own graphics business. We both laughed, but about a year later, we did go to a graphic design school in Dallas to get more info. The next day I told him that I learned everything I knew from YouTube videos and we could probably do the same again. Two and half years later and we have a full-blown graphic design business that keeps us busy seven days a week! Roielte Designs was born.

I’ve been in the health and wellness industry for a while. I became very passionate about it after watching my grandmother suffer from so many health conditions over a long period of time. It made me want to learn more about preventative measures, all-natural products, exercises, etc. Anthony was in the Marines for several years, so physical fitness was no stranger to him. We decided to look into ways that we could help people obtain great all-natural products at an affordable cost. After doing a lot of research, Roielte Lifestyle was launched in July of 2020.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Since we were self-taught graphic designers, the road was very bumpy initially. Starting out, a lot of people wanted to see our credentials, our portfolio, etc. Of course, we didn’t have any of that to show. After promoting ourselves on social media, people slowly started to reach out to us for graphic work, we always prided ourselves in customer service & built a great rapport with our clients. Our business grew tremendously by word of mouth referrals and we believe that soon Roielte Designs will become a household name.

Getting into the supplement industry was pretty difficult. It included doing tons of research on products, manufacturers, distributions companies, etc. Our tasks were even more difficult because of shipping times due to COVID 19. Although it took some time, we found the perfect companies located in the USA to partner with and things have been amazing!

Roielte Designs & Roielte Lifestyle – what should we know? What do you guys do best? What sets you apart from the competition?
At Roielte (pronounced Royalty) Designs, we offer all things graphics. We are able to assist you with creating an amazing logo to bring your vision to life, top-notch professional websites, brand kits, logo intros, digital flyers, content creation, product photography and so much more. We are known for our amazing customer service, great turnaround times and including our clients in every step of the process to help them build their brand.

Roielte (pronounced Royalty) Lifestyle is a sports nutrition and supplement company. We offer great products at competitive prices. We do more than just sell supplements. Our focus is to help improve overall health. We have also incorporated exercises and meal plans. We have partnered with a renowned fashion stylist to help us launch our athletic wear line, a gourmet chef to offer meal prep and a skilled personal trainer to offer various styles of training to our customers. We have so much in store for our customers!

What is “success” or “successful” for you?
I define success by being able to do the things you love doing, helping others, having time freedom and being able to be compensated while doing it. Success to me is being able to live a happy, healthy and fulfilling life.

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