Thanks for sharing your story with us Brandon. So, let’s start at the beginning, and we can move on from there.
I literally woke up one morning with an idea to rebrand a previous clothing line that I started. That particular brand was pretty hardcore faith-driven, and this time around I wanted to do something more than just t-shirts with a cool Christian saying. I wanted to create clothes that carried the message but also leaned more into fashion and culture.
I remember praying and telling God what my desire was, and then it seemed like instantly the name of the company came to me. Basically, Good Tree Clothing began out of a passion to deliver quality faith-based street apparel to the masses, and the idea of spreading the message to simply “Do. Good.” We believe that regardless of your method, everyone is trying to do good in whatever they are doing. So we want to promote that mindset through quality apparel, faith-based ideology, and community involvement.
Along with providing apparel that you can wear anywhere, we also aim to get out into the streets of Dallas, TX to do our part to make it an even better city.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Oh no, it wasn’t smooth at all starting out, and there have still been bumps along the way with balancing a regular nine to five and then mustering up the strength after a long day to think about what the next step is. I remember starting out and just trying to find out something as simple as what’s the best t-shirt brand to print on, or what type of inks are best for certain materials. I reached out to people locally and from other brands that I admired, and was met with several “I can’t help you.” lol!!!
Looking back, I can appreciate those rejections because it forced me to see how bad I really wanted this to happen. I did the research and got some assistance from maybe two other brand owners who were open to sharing their knowledge. That’s why to this day I don’t hold back from sharing any information that I have. I’m extremely confident in the vision God has given me, so how could I not want to see someone else win too?!
Good Tree Clothing – what should we know? What do you guys do best? What sets you apart from the competition?
Good Tree Clothing started in 2012. At the moment we mainly offer t-shirt, sweatshirt, and hoodies as apparel options that incorporate original designs that infuse culture with faith. We may not have a statement of our faith on every piece, but rest assured that the heart behind the brand still points towards our faith in God the Father and Jesus Christ and the idea to “Do Good” and stay “Rooted and Grounded.”
One of our most popular pieces is the “Won’t He Do It” tee design. It mixes a popular phrase among the church with the style of the “MARTIN” tv show logo. Jesus and Martin… you can’t go wrong with that combination.
I believe what sets us apart is the fact that we don’t follow any trends. Granted someone could argue that the “MARTIN” design style is trending, and they would be absolutely right. However, when we released that design on apparel, no one that we know of was doing it, and now you see it a lot. Though there are other brands we admire, we make it a point to never copy. We aim to stay as original as possible. We’ve seen other brands do things similar to us, but we will ensure that it will never be the other way around.
We stand on the scripture Psalm 1:3 which states, “He is like a tree planted by streams of water that yields its fruit in its season, and its LEAF does not wither. In all that he does, he prospers.”
What is “success” or “successful” for you?
Your question incorporates a word that I think is extremely important… “you.” I personally define success as simply setting out to do exactly what you dream of doing.
Good Tree Clothing started out successful simply because I was able to bring the vision into fruition. If you’re brave enough to put your idea out there for everyone to see and to face whatever praise or criticism that may come its way, you’re already successful.
Now it’s just about creating some sustaining power. I think success involves humility as well. I never want to think I have it all. I’m confident in my brand, however, I will never disregard someone’s input unless I know they don’t really have my or the brands best interest at heart.
Some of the markers I look for are sales, social media traffic and the demand. There was a point where I took about a year and a half off just to focus on some other things, and I was happy to see that there was a demand for Good Tree Clothing to get back to the hustle and put out some new gear. We won’t do that to the people again.
Photographer: Roy H. Labeah II
Models: Ashley Richy, Anthony Newman and Roy H. Labeach II
Designer: Brandon D. Owens
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