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Meet Brisa Renteria of Improve Growth

Today we’d like to introduce you to Brisa Renteria.

Brisa, can you briefly walk us through your story – how you started and how you got to where you are today.
While I was in college, I got an unpaid internship at startup social media company. This was back when social media wasn’t cool and people thought it was a fad. I didn’t care whether it was paid or not since I wanted the experience and something to put on my resume. After a few months, I was hired as a full-time employee and then promoted shortly after. I was lucky to work for someone who truly cared about her employees and wanted to see them grow both personally and professionally.

I then joined the largest sales training organization in the world. That’s where I had the opportunity to teach people a sales process that would help them better qualify prospects and close more deals. We all think of sales and we think of the pushy car salesperson, but people don’t realize that being a salesperson is one of the best and most lucrative jobs one can ever have. Plus, sooner or later, we all end up in sales. I was lucky to learn that lesson very early on in my career, and have the opportunity to build my network and a reputation in the business world. From there I tried the corporate life and absolutely hated everything about it. I hated the politics of it, I hated how incompetent leadership was, and most of all I hated having to choose between my family and my career. When I became a mom and had to choose between the two. So I decided to be a mom and start my own business so I didn’t have to live life on some else’s terms.

Has it been a smooth road?
Not at all. I think life has a twisted way of putting you in your place and leading you to where you’re supposed to be. 2018 changed everything for my family and me. I was diagnosed with cancer, had surgery, went through radiation, left my six-figure job, got married, took a pay cut, went to go work for a company that promised a whole bunch of things they didn’t deliver on and resigned from that job. All while dealing with the emotional, physical, and spiritual challenges that come with the disease. Looking back at it, I don’t know how we even survived that year. Weirdly, I’m thankful it made me fearless in going after what I really want in life.

Please tell us about Improve Growth.
While I was in the sales training industry, the most frustrating part was having to train people who didn’t want to get better, felt like hostages, and were never going to do anything differently. That’s when I learned that for an organization to improve their sales results, they need to have sales rockstars in place.

I teach organizations how to hire sales rockstars. In my program, I teach companies a five-step process that gets them out of the hiring wheel of death, where they spend endless time in the recruiting process only to end up with a sucky salesperson. With this hiring process, my clients have a 99% success rate and have been able to experience double-digit growth in just one year.

I’m proud of the bottom line impact I’ve been able to make in my client’s organizations. Finding a sales rockstar is so much more than finding someone who can sell. I’ve met a lot of people who CAN sell, but it doesn’t necessarily mean that they WILL sell. I’m happy to say that with my program, my clients have been able to find sales rockstars who can do both.

Is our city a good place to do what you do?
For sure! Dallas is where it’s poppin’! Texas overall is such a great place to start and run a business. We’re lucky have a business-friendly climate with no corporate income tax and no personal income tax—along with a highly skilled workforce, easy access to global markets, robust infrastructure and predictable regulations.

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