To Top

Meet Carl Azbell of Metroplex Realty in Downtown Dallas

Today we’d like to introduce you to Carl Azbell.

Carl, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started as a real estate appraiser, working at LandSafe Appraisal doing quality control valuations across the country. After becoming bored with the position, I wanted a corporate job, something where I could be in a suit and tie and work more closely with people. I decided that I wanted to work for the BEST, at the time, Countrywide Home Loans. After applying four times and being told no–my fifth interview I was told someone dropped out of their sales training course and that to take the job I had to move from Dallas to Arizona, which I took immediately.

After finishing 2nd in my class (six months daily intense sales training whereby your initiation is to watch the movie Boiler Room) I was assigned to work the VIP portfolio for the world’s largest mortgage lender. At the height of the mortgage market, we regularly made $20,000 – $40,000 per month in commissions, it was crazy, and we had an amazing time inside and even more so, outside of work. It was the kind of life where your friends and I would pay for an entire restaurant’s bill, the kind of life where I paid CASH for my hummer, spent weekends partying between Vegas, Miami, and Beverly Hills. It was fun.

Then, while the mortgage crisis hit, I saw most of my friends who were working in the sub-prime market lose their job. It’s hard to party and enjoy life when you see everyone around you losing everything. While the VIP portfolio wasn’t hurt hard, we were continually pressured to sell higher-cost products when a lower-cost product would suffice. Finally, after leaving the mortgage industry, one of the hardest decisions I’ve made in life, I decided to move into Real Estate Sales. I moved back to Dallas and joined Keller Williams–the Turtle Creek office, one of the highest producing offices in Texas.

I signed a one year 200 sq foot lease and brought mortgage in house. Building a simple system, we closed a record number of Sales for Keller Williams, awarding me the Highest Commission Award Winner in 2014. I left after a year and hired a “rent a broker” to start my own team, then after selling over 100 houses, I started my company Metroplex Realty. I realized after being a loan officer and appraiser that the industry needs better-trained Realtors, most of the agents in North Texas can’t even tell you who the mayor is of their city, much less the prices per square foot for their listings competition, the demand, the taxes, or even calculate PMI. I opened my doors to mentorship two years ago and hired over 150 Realtors and sold over 1,000 houses in two years.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The hardest part in making my first million d0llars was handling the number of questions from my agents and hosting sales training for over 100 agents. Grant Cardone and the Wolf of Wall street both found out about my sales training methods and even did these videos about me.

The hardest part was hosting sales training for 100+ agents, there simply isn’t enough parking to host large enough training when you’re as well known in Sales Training as I am. I am the only full-time sales trainer Broker in North Texas, and I host about 20-40 interviews per month and hire 2-4 agents per month. I moved half of my company to eXp Realty a few months ago for the agents who were not producing regularly so I could hire another 40-60 agents this month who REALLY want to benefit from sales training and grow their careers. Last year I built 4 Brokerages for agents that worked under me.

We’d love to hear more about your business.
You’ve seen a brief understanding of why I am so popular; however, being a chop shop with hundreds of Realtors where the agent can NEVER reach their Broker is NEVER what I wanted. It’s the same in listings, agents are mostly trained to take as many listings as they can and let other agents show it, this is a disservice to our industry because you can literally get licensed Friday, buy leads on Saturday and show homes you know nothing about on Monday.

Its no wonder that other companies can easily come in and take market share, its no wonder why so many people choose to sell on their own, mostly because agents often are not working for their sellers, and never research homes and markets for their buyers. In over 1000 sales in two years, I never had an agent tell me that the listing agent met them at the showing–what a disgrace. I’m proud most that I’ve helped 30+ agents, with my sales training, leave their full-time jobs to afford working Real Estate full-time.

Do you look back particularly fondly on any memories from childhood?
Mostly I remember celebrating. My mother would bring me a treat every day when I got home. Something small. I live by this every day, in fact, I wear a skull bracelet next to my Rolex to remind me that today could be my last day. I’ve been so blessed, my goal is to give back to agents so they can enjoy the same rewards that I’ve been able to enjoy. As a Real Estate sales coach and mentor, my agents become family.


  • $600 Flat Fee Full Representation Listings
  • 6% Listing Agreements with Cash Back Rewards
  • $600 to Join Metroplex Realty as an agent with a 20% split
  • 4% Revenue Share for life for referral agents who join Metroplex Realty

Contact Info:

Suggest a story: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in