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Meet Celeste Roane and Candace Roane of Thottie Brand in Downtown Dallas

Today we’d like to introduce you to Celeste Roane and Candace Roane.

Celeste and Candace, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My sister and I started Thottie™ as a creative outlet and escape from our full-time corporate jobs. We both experienced the struggles of credit card debt, student loan debt, and the frantic search for well-paying jobs after school. We realized lots of 20 somethings were having the same experiences, and the way many of us were coping was to just have a good time – partying, twerking, and taking full advantage of the space between having legit responsibilities and the freedom/option to sleep all day. As we like to say when you’re 20 something and your life is a 💩 show what do you do? You put on some killer lashes, break out the Thottie™ clothes, take selfies for the gram, go to the club, and pretend you’re Paris Hilton circa 2001. Or you start a business to support this lifestyle.

Thottie™ is about embracing who you are unapologetically. My sister and I continue to do just that as authentically as possible with Thottie™ and that’s what keeps us going. This brand has been a lot of trial and error and has evolved and grown with us to be what it is today. But this is just the start. We are so excited to begin expanding our product line to include more clothes, jewelry and lingerie.

Has it been a smooth road?
Starting Thottie has truly been a journey and I would be lying if I said I never tried to throw in the towel. Every business is an investment, It requires time, energy, and capital. It felt like as soon as I got one of those things, I lost the other. When I had time, I ran low on capital or as I increased capital, I didn’t have enough time to dedicate to Thottie. The cycle just continues, but the energy is always consistent and it always helps that this is a family business. I mean family by more than just my sister Thottie has built a family of talented creative women and that’s what keeps me going.

We’d love to hear more about your business.
Thottie™ is a lifestyle gifting company on a mission to encourage everyone to be their true self. We offer sassy apparel, accessories, mugs and office accessories. I’m proud of the fact that we don’t “water down” our content or products to make everyone happy. Our products are unapologetic just like our customers. We are doing it our own way and go out of our way to create an ethical, sustainable, and socially aware brand. When you support Thottie™ you support the homegirl next door.

Is our city a good place to do what you do?
Yes, Dallas has been great for Thottie™. There’s a large community of entrepreneurs out here that help keep me motivated. The city is also full of transplants, so I think it’s a great place to start out.


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