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Meet ChloeBeth Soileau of LoveLetters Calligraphy in West of Dallas

Today we’d like to introduce you to ChloeBeth Soileau.

ChloeBeth, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
When I was a senior in high school in Pineville, Louisiana, I had to complete a senior project in which I was required to shadow someone in my field of interest. I chose to shadow a local event planner, Debbie Ahrens. One of her events that I shadowed and helped set up for was a calligraphy workshop. Debbie had Shannan Inman of Paper Glaze Calligraphy come in and teach her art to a group of ladies who were interested in learning. As I sat in the back of the room watching Shannan explain the basics of calligraphy, I thought to myself, “I really think I could do this!” I was always the Girl-With-Neat-Handwriting in school so how hard could it be?

The next day, I went to Hobby Lobby and bought what I now know is an absolute bottom-of-the-line calligraphy set. I practiced and practiced. Eventually, I got pretty good, and a few people here and there would ask me to make things for them. About a year went by, and I decided that I could turn my relatively new-found talent into a business. Around the time I was finally starting to get orders and become somewhat established, I moved to Fort Worth, Texas, to go to college. I found out that relocating a service-based business is not very easy because you have to make entirely new connections. However, I have found some amazing network opportunities in which I have been able to meet other professionals and connect with fellow wedding vendors. I am so thankful for the countless experiences this business has given me, and I cannot wait to see where it goes in the future!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Overall, the road has been quite smooth thankfully! The only struggle has been moving my business to a new state. As I said, I originally started out in my hometown in Louisiana. In 2016, I moved to Texas and took a break from my business for a year to focus on college. Once I started my second year of college, I was ready to get my business back up and running. The only issue was, I was literally starting from ground zero. I had no connections and knew nothing about the wedding industry in this area. So I picked up the phone and started making calls. I called every wedding planner whose number I could find online, desperate to make some connections. (Shoutout to the ladies who called back the random stranger looking to spread the word about her calligraphy business!) From there, I learned about different groups, bridal shows, and more that could help expand my business!

Alright – so let’s talk business. Tell us about LoveLetters Calligraphy – what should we know?
I run a calligraphy business that specializes in absolutely anything you need handwritten. Got an old board you want a Bible verse written on? I got you. Need those 200+ wedding invitations addressed? I’m your girl. Want a custom seating chart for your wedding or an out-of-the-ordinary birthday gift for your bestie? Me, me, me! I love making beautiful things with words. So, often words are used to hurt and tear down, so I love that my job allows me to make words what they were meant to be — beautiful and encouraging. What sets me apart in this industry is that when you hire LoveLetters for a custom job, you get me, ChloeBeth, every single time. I do not have anyone working for me, and I do not do anything printed off a screen. So you can be sure that every piece you order from me is handwritten by YOURS TRULY!

Is there a characteristic or quality that you feel is essential to success?
Customer service and personability are by far the most important qualities to my success. Since I am still a full-time student, it is often easy to push emails to the back burner, and before I know it, I have left emails unanswered for a few days or more. I have realized that even emailing, “Let me get back with you in a few days” is better than not responding at all.

Also, it is so important to be personable. I never want my clients to feel like my responses are computer automated or stiff. I love to know details about my clients, especially those with wedding stationery orders! Clients aren’t just an invoice number to me and never will be!

Contact Info:

Image Credit:
Amy Saavedra Photography
Ashia Mosley Photography

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