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Meet Dani Larkin

Today we’d like to introduce you to Dani Larkin.

Thanks for sharing your story with us Dani. So, let’s start at the beginning and we can move on from there.
I started out as a receptionist for a salon and instantly fell in love with the industry. Within a year I got myself promoted to a lead position and enrolled myself into esthetician school so I could learn the ins and outs of every side.

After I graduated, I had a handful of jobs from waxing to day spas to a Med Spa, but I was never happy. I didn’t grow up in a supportive family so I hardly had anyone to turn to for guidance. It took some serious soul searching for me to realize I needed to stop blaming others for me not liking my job, it wasn’t a manager or owners fault I didn’t like part of their operation, it was mine. I thought that if I just kept searching for another job, one would have to be the perfect place, but that’s not how things worked. I knew I wasn’t going to be 100% happy or put my all into what I was doing unless I created it the way I wanted

Has it been a smooth road?
It’s definitely been a roller coaster ride getting to this point and it’s still not easy. I went through so many ups of “maybe I want to get a job doing this” or “maybe if I can just convince this owner to change that” then things will work out. And of course, the downs of “I have no clue what I’m doing, two years into my career” and the more recent fears of “I’m not cut out to be a business owner”. It’s scary, especially considering there’s always going to be someone out there with more clients, more money, a prettier space, more Instagram followers, or whatever else.

It takes a lot to step back and realize there is no such thing as an actual overnight success and everyone was in my position at one point in their career. I think deep down I always knew I wanted to be an owner, but it’s too easy to get caught up in the negatives. I don’t have a rainy day fund, a lot of regular clients, but I do have a genuine passion for what I do and every reason in the world to make this work. It’s an everyday battle and I’m sure no matter how successful I become, different fears will present themselves to me the same way

We’d love to hear more about your work.
My specialty is chronic skin conditions. Acne, aging, pigment, rosacea management, things that unless you take it upon yourself to learn, aren’t taught the way they should be in school. I’m actually a contestant in a skincare competition called, The Skin Games, at the moment and I’m working on a severe case of pigmentation and melasma, which are two of the most difficult skin conditions to treat. We’re a month in and there’s an obvious, id say, at least 50% improvement in the skin. There are different kinds of pigmentation that can be caused by internal and external factors and need to be treated accordingly. Supplements, diet, sleep cycles, exercise, body temperature, are just some of the things I’ve instructed my client to change in her daily life on top of a thorough skincare routine.

Knowledge is truly my passion. When people trust me with their skin I want to be able to provide them with the absolute best, not just what I’m familiar with. If I’m presented with a case I’m not well versed in, I don’t just do the best I can with what I’ve got. I do admit when I don’t know things, but every day I make it my mission to learn at least one new thing to avoid those situations the best I can. It is my goal to serve everyone. Ingredients, anatomy, physiology, are things that esthetics school just touches the surface on, but are so important to Skincare we have to continue our education further. That’s the reason I chose to work with the brands I have.

I am one of a handful of people in DFW who is trained to carry a brand called DMK. DMK is a game-changing brand that focuses on a holistic approach to skincare and the reason a lot of people don’t have it is because they will not let just anyone use it. It’s not available to the public or even licensed professionals unless prescribed to you by a certified DMK specialist or unless you go through their in-depth training program. They’ve taught me what I wish esthetics school did and they also challenge a lot of common ideas, which is very important to me. Their services, the Enzyme Treatment in particular, optimize your skin health regardless of its condition. It’s like pushing the restart button on your skin and retraining it to function as healthy young skin. I always seek out the best for my clients, regardless how much I need to invest.

Is our city a good place to do what you do?
Dallas is an amazing place to start a business. It’s a melting pot. It’s also up and coming, not expensive as other major cities. There are enough people here to keep businesses running and it’s in the right place to see the value of small businesses. Don’t get worried about competition, everyone has something unique to offer even if you’re in the same category as the person next door. The customers cut out for you will come to you, the ones who work for them will go to them.

Contact Info:

Image Credit:
DMK International

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