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Meet Erica Wilfong of Elysian Natural Skincare in Lakewood

Today we’d like to introduce you to Erica Wilfong.

Erica, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have an extensive background in professional athlete management and their charitable work, and I moved to Dallas while I was in between contracts, so I took a position in May of 2016 as a commercial real estate property manager. And boy was I was miserable! So, I prayed about an opportunity that would allow me to control my own destiny and not have to work for anyone else.

The universe responded, and I decided to start a natural skincare line. That led me to a lot of research on how to start a handmade business. After all the paperwork was filed, I started with a popup in my native home of California in July of 2017. With the launch, I had two products and completely sold out. I was so excited and knew I was on to something.
I then launched the website in October of the same year, and I’ve continued to expand my brand by adding a new product in 2018 with anticipation of adding one more in 2019.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
So far, I haven’t had any major obstacles other than getting my labels made properly. It was frustrating because it’s my brand and I have a specific vision of what I want it to look like, and I held my ground until the company got them right.

So let’s switch gears a bit and go into the Elysian Natural Skincare story. Tell us more about the business.
My business is an all natural skincare line. I have a skin soufflé, a face spritz, and beard oil. I’m most proud of actually having a business that is completely owned by myself with no investors or loans.

I’m also very passionate about my business because I’ve been a vegetarian for 25 or more years’ therefore, I’m very conscious of our skin being our largest organ and knowing that what I put on my skin is as important as what I put in it.

Has luck played a meaningful role in your life and business?
I believe we are living in a time where consumers are concerned with all the chemicals that go into beauty and self-care products, so the timing is right for a more healthy alternative. So, I feel incredibly lucky to be in this space and able to help others become more aware of what they are subjecting their skin to.


  • skin soufflé $23
  • face spritz $32
  • beard oil $26

Contact Info:

Image Credit:
Jaida Brinkley

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