Today we’d like to introduce you to Erika Molina and Marcel Nelson.
Erika and Marcel, please share your story with us.
At EOD CaFe started out of a suggestion that Marcel made to me. He sampled some of my cooking and he thought I was a pretty good cook. He asked me, “Why don’t you make this a business? You should open your own restaurant.” I looked at him and laughed because even though I had already started other business endeavors, that involved hospitality services and event planning, none of them had anything to do with cooking. I come from a big family and I grew up watching my grandma cook. Unlike other little girls, I always loved being in the kitchen instead of playing with my dolls. Marcel also comes from a big family and he LOVES food. Did we mention that this idea started at our previous job which is where we met each other back in 2014?
We often talked about how much more we could be doing for ourselves instead of clocking an 8 am to 5 pm every day. We also considered the difference we could make in our community. We are both community driven and we started a non-profit first called The JJ’s Impacting Youth Foundation. We wanted to give opportunities to our youth where they will have the chance to participate in extra-curricular activities and have a better opportunity for the future. Our mission behind our business is not only for personal growth, but to create opportunities for others who have been denied the possibility of employment because of their inexperience, culture or education. At EOD CaFe we want to create entrepreneurship opportunities in whatever field our employees might be interested in.
How did we get here? Well, it started with our mission. We knew our company was going to be bigger than Marcel and Erika; so as soon as Marcel gave me the green light to be my partner, I registered the business. For about a month we would have lunch together in the break room. We would write ideas and things down such as menu options, services, we even drew a picture of our goal. The planning process gave us the inspiration we needed to follow our dreams. This was really happening!
We created social media accounts and started taking pictures of things we would cook. Of course Marcel is the primary taster; may I just say that Marcel is a high critic, so I quickly had to get a tough skin and take his constructive criticism. In exactly May of 2017, we had our first event which was a sip and shop. Since then, during our first full year of business, we catered a total of 7 events; which is not bad for a brand-new company.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No, it has not been a smooth road, no doubt about it. For one, neither one of us had the knowledge of being a business owner or running a business. We knew there will be a lot of work and sacrifice, but we were ready to take on whatever would come our way. We got a few laughs from people when we told them of our ideas. Some were like, hey good luck let me know how it goes. So, we decided not to pay attention to the negative feedback unless it was constructive. We fed off the positive and supportive words from those that believed in us. We saw great future and was determined to make believers out of our doubters. There have been times that we probably both wanted to strangle each other and maybe even asked to ourselves oh man what we get ourselves into. We never gave up. Quitting was not an option.
Another part has also been that not a lot of people know about us. We are growing and loving the process of our entrepreneurship journey. Knowing that this journey is bigger than us and believing in our product and services. We are confident in what we can provide to our customers and that is our moving force.
Alright – so let’s talk business. Tell us about At the End of the Day CaFe aka At EOD CaFe – what should we know?
At EOD CaFe is a catering/food truck company that specializes in American Cuisine with a twist by utilizing exotic and fun flavors that make your pallets feel happy. We are known for our famous Porky-N-Mac Samiches and the Crabby Dogs. We are the proudest of our company for cooking for priceless moments. We love seeing people enjoy our food. Those moments get recorded in our minds and honestly motivate us. What sets us apart from other companies in our industry is our unique mixture of ingredients, but also our innovative mindsets. We also make sure that we build a relationship with our customers, they become part of our company. We want to make sure that their events are as personalized as possible and that their guests are pleased with our services.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
We consider our mentors and supporters to be anyone who has contributed to our company whether big or small. We did not have the means to hire a staff to help us with the administrative aspects of the business. We created our own website and logo. We asked some of our dearest friends to proofread, give us feedback, and try our food. We would literally cook recipes and bring them to work and pass them out during our lunch hour and would ask for people’s opinions, did they like it? Would they buy it? What could we do differently? We appreciate our mentors and supporters very much and cannot thank them enough for all their support.
Our families have been our biggest cheerleaders with no questions asked. To this date, our family has been our sue chefs, waiters, waitress, you name it, they have worn many different hats and it all has been because they believe in our dream as much as we do! At EOD CaFe would not have gotten this far without their help.
- Website: www.endofdaycafe.com
- Phone: 214-862-2444
- Email: Erika.Molina@endofdaycafe.com
- Instagram: https://www.instagram.com/endofdaycafe/
- Facebook: https://www.facebook.com/endofdaycafe/
- Twitter: https://twitter.com/endofdaycafe
- Yelp: https://www.yelp.com/biz/at-the-end-of-the-day-cafe-dallas?osq=At+the+end+of+the+day+cafe