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Meet Foster Cranz of Foster Cranz Design

Today we’d like to introduce you to Foster Cranz.

Foster, please share your story with us. How did you get to where you are today?
I moved to NYC after art school to be a painter. But after a few years of languishing in various odd jobs, I decided to get an interior design degree from Parsons. My first gig out of school was freelancing for a well-known interior designer. She found out I was an artist and had me do a portrait of her daughter. Suddenly I was getting calls to do baby portraits and interior projects from her friends, and their friends, and so on. From there my interior & art business started to grow. It was all word of mouth and I’ve been very lucky.

A year ago, I moved to Dallas to work for a commercial interior design firm. In regards to my own business, Dallas has been harder to break into than I thought. But it takes time to build the connections and the cachet so I’m hopeful.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Having a full-time job while trying to build my own business was exhausting. I was working endlessly and sacrificed a personal life for a career. I loved the work, but by the time I left New York I was completely burned out. Finding a balance is really important to your well-being!

Dealing with the financial part of a business was also a challenge. Being a creative, finance was never my strong suit. I’m still learning along the way.

We’d love to hear more about your business.
My business is in interior design and art. I’ve had projects ranging from kitchen renovations to dog portraits to textile pattern design. I’m always open to trying new things; people have come to me with some really cool collaborative ideas. It’s fun discovering new ways to do something creatively, and I’m game for any kooky request.

What were you like growing up?
I was entrepreneurial even as a kid: selling my toys to the neighbors or teaching friends how to draw for a quarter. I even pitched my “haute” fashion designs to a family friend who owned a denim workwear company. (It didn’t pan out.)

I was a quiet, sensitive, easy going kid who just wanted to do my own thing. Still am!

Contact Info:

Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. James Kaston

    November 29, 2017 at 11:22 pm

    Foster you are a major talent. Also a great person.

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