Today we’d like to introduce you to Hannah Johnson.
Hannah, can you briefly walk us through your story – how you started and how you got to where you are today.
In fifth grade, we were given a project to create an “ad” for a local business (the businesses were assigned to each homeroom). I came up with the copy and drew the ad and fell in love with the creative process of solving problems and grabbing attention. I went on to study graphic design at Abilene Christian University, eventually adding Theology and English to my degree.
All while I was formally studying graphic design, I was also experimenting with photography. My dad had given me his old camera my freshman year of high school (a Canon with a fixed lens), and I had used it sporadically while traveling and with friends. Now, I’m an art director at a church and a freelance photographer. Ultimately, my goal is to understand people and reiterate their stories or brand in a way that highlights why they’re doing what they are, as well as who they are themselves.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I’ve been incredibly lucky to have support throughout my creative journey. I’ve never been asked what I “planned to do with my degree” with an incredulous tone. Rather, I had peers and mentors alike supporting me and giving me ample opportunities to explore my creative route. Granted, I had to learn to simply not hold on to words that didn’t resonate with me and to seek out people I knew would place value into my life.
Exposition Creative – what should we know? What do you guys do best? What sets you apart from the competition?
Exposition Creative (which includes my photography, design, and illustration) is a constantly evolving entity, as my creative focus shifts from season to season. Recently, I’ve been leaning more into my photography, as I’ve continued to find joy in the practice of getting to know people and telling their stories (and making them look good). I feel the most satisfied in my work when someone tells me that they never saw themselves the way I present them in a photograph or that they never recognized their business or project as legitimate until I provided them with branding or design.
I believe that what sets me apart is the time I take to understand a person or company within a broader context so that I can illuminate the parts of them that sets them apart. I’m a learner, so I always want to grasp who someone is or what a company is about fully.
What is “success” or “successful” for you?
Success for me is to deliver at least one step beyond what my client expects. If a client wants wedding portraits, I want to deliver photos that express their love for one another, as well as the love that permeates throughout the entire wedding itself. If a client wants a logo for their company, I want to give them an entire identity that communicates who their brand is across a myriad of platforms.
- Weddings: $1600
- Branding Package: $60/Hr
- Social Media Management: $50/Hr
- Website: expositionphotography.com
- Email: firstname.lastname@example.org
- Instagram: @exposition.photography / @exposition_design
- Facebook: https://www.facebook.com/Exposition-Photography-106863241127752