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Meet Hayley Sherga of EcoStrate SFS in Arlington

Today we’d like to introduce you to Hayley Sherga.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
After college (University of Missouri – Columbia) I moved to NYC to start my job at O the Oprah Magazine. I studied journalism and Spanish and after an internship at a London fashion magazine decided that was the direction I would take. After my time at O Magazine ended, I was asked to join the design team at Kenneth Cole then moved to product development at Cole Haan. I gained so much experience and had such a fun time in each of these positions and still consider my coworkers and bosses to be great friends.

I felt my time in New York City was up and I was ready to head back to Dallas area to be closer to family and search for that work/life balance. Fossil hired me for their new product development department so I moved back to the DFW area. After a few years there I was no longer feeling challenged or fulfilled and was looking for something to excite me again and give back.

I had been doing some side projects with my dad, the founder and CEO of EcoStrate, to see how I would feel with such a career change. I was impressed and excited about the path EcoStrate was paving and excitedly joined the team about 2 and a half years ago. I’ve spent my life watching my dad cultivate his career in plastics and recycling and worked on various projects with him, always amazed at his cleverness and tenacity.

My first tasks at EcoStrate were to streamline across our small team; so I updated branding (working with an amazing local group, Ascend Concepts), marketing strategy, process, templates, brochures, sales, business development, to name a few… I found the tasks challenging and fun and felt I had a strong voice in decisions to help the company grow.

Now we have taken great leaps in our success and I am so excited to be a part of that; we won the ISRI Design for Recycling Award in 2017 and have taken on our largest orders to date.

Has it been a smooth road?
Unfortunately, our road to success has not always been smooth but the bumps along the way have taught us to get up, brush ourselves off, and forge ahead!

We’ve had hurdles thrown up from larger company as we disrupt the norm, this just tells us we are doing something right. In those cases, we try to partner with them to make a better product, utilize greener technology, and create a great story. Each company, no matter the size, can be great when working together. We’ve had success taking this route because everyone wins.

So, as you know, we’re impressed with EcoStrate SFS, Inc. – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
EcoStrate was the brainchild of Ron Sherga, CEO, and Founder. He created and patented a technology that is low energy and consumes no water to create recycled composite sheeting. He saw the issue of billions of pounds of hard to recycle plastics materials ending up in landfills and figured out a way to turn them into end products.

Our technology can take a variety of recycled plastics, namely electronic waste, and textile waste and we make composite sheeting used in the traffic sign industry, indoor/outdoor sign industry, flooring, and various other building products to name a few.

We have been approved by various states for traffic sign usage in replacement of aluminum which is high theft and costly. Our technology can also take a variety of recycled materials once considered waste and turn them into an end product which is the same or lower cost than current market materials.

For example, we took sunglass frames and made flooring that could be utilized in sunglass frame stores! We can work with companies to take one of their problematic waste issues, turn it into an end product, and sell it back to them for utilization at their offices/facilities/etc. (example: storage facility signage).

We are proud of the recognition we are getting that we are able to take waste that NOONE is able to reuse and in fact reuse it in our process to make end products that can go out in the market and the cost is minimal!

Let’s touch on your thoughts about our city – what do you like the most and least?
The DFW area has changed so much since I grew up here. Now I meet people on a daily basis NOT from Texas which I think is fantastic and adding to our growing cultures. There are great museums and events and restaurants and people. Dallas has become a place that people want to visit and that makes me proud to live here.

The driving has to be the worst part haha Maybe because living in NYC got me used to public transportation which DFW does not excel in… the traffic lasts most of the day and can be daunting.

Contact Info:

Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.


  1. Lynda Webster

    February 8, 2018 at 8:20 pm

    The Sherga story is a great one! It’s a no brainer to make cheaper, better signage from recycled materials; yet the ‘politics’ of local governments supporting companies that make substandard, more expensive products is too prevalent–and costs the tax payers millions of dollars annually….

    Brava to Ms. Sherga and bravo to her father–keep plugging! I hope companies who need signage will call them!

    • Ronald M Sherga

      February 9, 2018 at 3:32 pm

      Thank you Lynda! Your comments ring so true. We are always surprised when we provide proven and lower cost , environmentally better products and fear or cronyism wins out. We have begun to get support here in Texas and the NE area. But, we were dismayed that California didn’t step up.
      We are undeterred and we will eventually win out! Luckily our technology platform is being accepted in many markets and creating large channels for scrao and waste to obtain the value they deserve.

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