Today we’d like to introduce you to Heather Daniel.
Heather, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was born and raised a small-town Texas girl. Growing up in the Texas Panhandle, my parents taught me a lot about how to connect with people, treat them right, and work hard to make sure that every encounter they have is a great one. As a child, I watched my parents turn a small-town flower shop into a top boutique shopping experience for the area. They’ve gone from just doing flowers, to be the place you go for all of life’s celebrations, and to style your life. To say that I was brought up in hospitality and entertaining is definitely an understatement. Loving, entertaining, and hospitality led me to get a degree from Texas Tech (Guns Up!) in Restaurant, Hotel, and Institutional Management. Since I was catering events for my mom even through High School, I thought I wanted to have a catering or event planning business of some sort and I was working to make that a reality.
After college, I went from interning for a Wedding Planner to having my own event planning company, to working an unrelated, but successful, sales job to pay the bills, to being an Operations & Beverage Director for an Event Venue, to an amazing job producing events of all shapes, sizes, and dollar amounts. During my last year producing events, I was a part of just over 900 events.
In the middle of all of that, I got married and had two kids. After my second son was born, I decided to get on the right track of eating with Whole30 and Paleo choices. I love cooking and began sharing recipes on Instagram and Facebook while going through that journey. People seemed to be super responsive, so while staying home with my boys for a couple of years, I began food blogging at SweetRevel.com. The blog is still available and active. I post regularly on social media as well.
In the Summer of 2019, I wanted to get back into events, so I focused on contract work. I would help get event businesses back on track operationally, help with one-off events, or just be there for encouragement and a spare set of hands. COVID began shortly after that and all of our lives came to a screeching halt. There are no events anymore. My husband was laid off from his job (also in Events), I wasn’t getting any contract work, and nothing else looked promising. A friend of my husband reached out at just the perfect time when we were contemplating what is next for us. That led me to a smooth transition into Real Estate. I’m with an amazing brokerage (Rogers Healy & Associates) and love helping people find the place of their dreams. This career shift goes very hand in hand with how my life has progressed.
Hospitality has been my life, any way you look at it. That is what Real Estate is too, serving your client to get the best possible outcome for them. Whatever side that is: buyer, seller, or renter. So many people don’t know the ins and outs of the home buying process and it can seem overwhelming that’s where I get to come in. Event Planning/Producing and Real Estate can be two very frustrating processes if you don’t employ a professional to help and I love being a part of this journey with people. For most people, these are typically very large investments, and being there to help them feel at ease is a HUGE part of what my job is. Every day I get to creatively take care of my clients while helping them work within their financial needs and expectations and accomplishing their end goal with a smile.
Has it been a smooth road?
Absolutely not! Beginning in our marriage, and our careers, my husband and I seemed to take turns getting laid off. It has happened three times in our eight years of marriage. The events industry is not for the weak and is constantly changing. COVID is the most recent devastation to this industry and my husband was hit hard by it. I knew that the contract opportunities weren’t going to be readily available any longer, either. The magical world of 2020 is “pivot.” I had to pivot to protect my family from the unknown we are all currently facing. That is all we can do: keep on keepin’ on.
Please tell us more about your work, what you are currently focused on and most proud of.
Sweet Revel, now including Sweet Revel Realty, is all about lifestyle. A lifestyle that isn’t fussy, though. I think I’m more known for making difficult, daunting, and sometimes monotonous tasks look appealing and achievable for the average family. I like to throw a little snark and laughter in there as well. There is nothing extravagant about it because that isn’t the way I was raised or the way I’m raising my family. You will find a little bit about my family, all the food and drinks, real estate, and event and home design too.
I’m super proud to have a place where everyone can be themselves. No judgment, just lifting up others. Standing up for what is right and being good humans. I’m also proud of the possibilities. Hospitality lends itself to going in so many directions. I’ve had so many dreams, and new ones are starting to generate for me. I want to feel like anything is possible. I’m a small-town Texas Panhandle girl, raising my family in a big city, in a place I would have never pictured myself. I want to be relatable as a company and someone that people trust. I think what sets me apart from others is my ability to work and relate with people of all sorts. It’s just a little bit of that Southern small-town hospitality in the city.
How do you think the industry will change over the next decade?
I think Real Estate will be very interesting, especially in the next year. I mean, who could have projected that the Dallas Real Estate market was going to boom like it is now? Who knew it could last through a pandemic? I think we are going to see a huge shift in the Millenial mindset. Apartments won’t be the norm for newer generations, as it is now. Home buying is becoming more valuable in the eyes of most as they realize the equity and stability are much more favorable in a time of uncertainty. I think home buying is becoming a bit easier as well, and I’m so grateful for that as someone who lives in a community that has those needs. With very supportive housing programs and assistance, super low-interest rates, and a market that seems to fluctuate between a buyer’s and seller’s market, it’s prime buying and selling time!
As for events, we see that the industry didn’t survive but hopefully will bounce back soon. It’s all about celebrating and putting people together in spaces, which we kind of can’t do now. But hopefully, it is only up from here. I see a huge surge in Virtual Events and focusing on how to shift our efforts to a more creative way of incorporating people in much smaller groups. I think it opens up this opportunity to get your message across to so many that you otherwise wouldn’t have access to. Creativity is the name of the game, my friends. I’m sure it is that way in many industries!
We are seeing more of a focus on the family unit and our tight-knit communities. We are eating more meals at home, interacting with our kids more, working at home, getting our entertainment at home, and not traveling as much. This is changing everything about these industries.
- Website: SweetRevel.com
- Phone: 806.281.4120
- Email: HeatherDaniel@
- Instagram: instagram.com/sweet.revel
- Facebook: facebook.com/asweetrevel
- Other: SweetRevelRealty.com