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Meet Helen Adeleye of Helena Adele USA in DFW

Today we’d like to introduce you to Helen Adeleye.

Thanks for sharing your story with us Helen. So, let’s start at the beginning and we can move on from there.
Hi! I’m a Wife, Mother, and Founder & CEO of Helena Adele USA Cosmetics. I have a Bachelor of Science degree in Business Management from Rivers State University of Science and Technology in Nigeria, and Cosmetology certified. I have worked with various major Beauty brands over the years, as well as owning a Beauty Salon.

Being in the cosmetic industry for years has been an interesting and fulfilling journey, I knew from an early age that my purpose was in the world of beauty. Being a wife, mother, businesswoman, and student has really been challenging, but the passion for creating value to the lives of women has kept me going. I wanted to help women resolve skin discoloration problems by developing the right cosmetics products that would curb the spread of discoloration on face and skin because I believe true beauty comes from within. I knew that my invention could improve self-esteem and confidence in women.

I love bringing smiles to countless faces by providing alternative beauty products that truly meet clients’ beauty needs. After ten years of working in the beauty industry as a Makeup Artist, Beauty Manager, Product and Application Advisor, and Sales development Specialist; I decided it was time to launch my own beauty products. Now, unlike other beauty products that focus on just enhancing the external looks, I wanted to make something more than what you wear to look just good but also to feel good about yourself by embodying the products with words that would inspire the everyday woman. With strong support from my Husband, I founded Helena Adele USA Cosmetics. At Helena Adele USA Cosmetics, we continue to provide Makeup Artistry services, with Sales and Distribution.

You have to try our beauty products to realize why we have been able to build loyal customer base that continues to seek our products and services. We started out by creating products that would not just temporarily cover imperfections, but permanently improve your skin conditions, to leave you flawless and beautiful, and backing this up with affordable luxury products that are cruelty-free and perfect for all skin shades.

Our goal at Helena Adele USA Cosmetics is to be one of the fastest-growing minority-owned small business in DFW Metro.

For more information visit our website at:
https://www.helenaadeleusa.com
@helenaadelecosmetics / Instagram
HelenaAdele Makeup Artistry/facebook

Has it been a smooth road?
It has been a roller coaster ride, I didn’t want the product to be just another cosmetics product out there, I wanted the brand to represent what I stand for, by getting the right team and people to manufacture, and package the product that will cater to the specific needs of women that the product was intended.

So, as you know, we’re impressed with Helena Adele USA – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Helena Adele USA is a cosmetics company that was born out of a desire to help you Express Your True Beauty…

Inwardly and Outwardly has a wide range of cosmetics products from Foundations, powders, eyeshadows to lipsticks that are safe on all skins, and best for all skin shades.

We are a cosmetics brand that specializes in cosmetics sales and distribution and also in services.

Unlike other beauty products that focus on just enhancing the external looks, I wanted to make something more than what you wear to just look good but also to feel good about yourself by embodying the products with words that would inspire the everyday woman.

The positive feedback from our customers has been amazing and it shows me that this product should reach more people.

Let’s touch on your thoughts about our city – what do you like the most and least?
Dallas is a city that supports indigenous businesses and start-ups and it also supports women empowerment and it’s a diverse city, with a different culture, people and industry independent on one another.

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