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Meet Ian Sharar of Red Lux Productions in North

Today we’d like to introduce you to Ian Sharar.

Thanks for sharing your story with us Ian. So, let’s start at the beginning and we can move on from there.
I’ve been into video production and filmmaking since I was a kid. Back then, it was making Star Wars fan films and trying to learn visual effects and 3d animation. When I was 18 I got an internship at a local filmmaker non-profit, helping them out with editing and learning the professional way to do things. Something I learned quickly is that I really enjoyed camera work and lighting.

When I was 19, I quit my factory job and started doing video/film work full time – which was pretty terrible at first. I made no money to speak of for quite a while. But eventually, I was hired at a small studio close to Ft. Worth. That year changed my life. I went from shooting on small cameras to shooting on large cinema cameras and much larger productions than I was used to doing.

I eventually started doing freelance work with a big hip hop director out of Houston. He flew me all over the country shooting national music videos. It was the first time I had seen my work on MTV or BET, which was one of my biggest goals when I started. At the same time, I decided that I knew enough about the business that I could make my own production company. So I freelanced on the side, but really focused on my own company the next 3 years.

We did okay, even shot a small feature film. But gigs started to dry up and times started to get hard again, so I went back to focusing on freelancing. Shot another feature film, had some pretty cool kids, and met some cool people. Around that time is when I met Matthew JC. He’s into everything. Music, commercials, film. He even has a non-profit charity for the troops. We really clicked and we have worked together for 4 years now, shooting documentaries, commercials, and music videos.

Up until this point all of our work together was still freelance. But a little over a year ago, Matthew JC founded a new company with Randall Reed and asked me to tag along. So here we are, at our new RedLux Productions offices in Addison, working away at a couple new documentaries, tons of music videos and commercials, and even some movies. And did I mention video games? Yeah, that’s happening.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
None of this has been easy. I’ve wanted to quit so many times. When the gigs dry up and money gets low, you start to question your choices. But I think it’s not giving up that eventually leads to a little bit luck. And I have been incredibly lucky to have the opportunities I’ve had, meet the people I’ve met, and have the support of my wife, my family, and my friends.

So, as you know, we’re impressed with Red Lux Productions – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I’m the Senior Editor and Director of Photography at RedLux Productions. I specialize in camera and lighting, as well as post production. RedLux Productions is best known for our documentaries, though I think our secret weapon is our music video production. We put all of our resources into making the best product we can.

So, what’s next? Any big plans?
The biggest thing in my future is something completely random – making video games. It’s something I started learning almost 2 years ago in my spare time. I really just enjoy creating things, and video games offer another outlet for that. But of course I want to make something fun that other people will enjoy. The plan now is to launch a VR game title later this year under RedLux Production’s new video game department.

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