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Meet Imari Bleu

Today we’d like to introduce you to Imari Bleu.

Hi Imari, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m a model from Birmingham, Alabama. Modeling was my passion but I have always been into arts and crafts. I relocated to Dallas, Texas, over a year ago for a fresh start and new scenery. Shortly after, we fell into a pandemic, which caused me to quarantine. The quarantine became old quickly and I decided to pick up crafting again. I initially started experimenting with different candle scents and giving crafted items to my family and friends as gifts. I received so much positive feedback and they immediately urged me to make my amazing products available to the public. I contemplated for a while but then one day I decided to just do it.

I created a website and shared it on social media. To my surprise, my items sold out within hours, EVERYTHING. After my customers started receiving their items, I received a substantial amount of positive reviews, which resulted in even more sales. I managed to secure several wholesale orders and I have several owners interested in adding my products to their business. My family played a great part in my success because of their continued support and their constant urges for me to just launch my business.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
My business opened in October of 2020 and the start of everything was very smooth. The only obstacles I faced were shipping delays with the postal service but all of my remarkable customers were very understanding.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I handcraft all-natural products. My product list includes; 100% all-natural soy candles, lotion candles, wax melts, fragrance spray, carpet freshener, as well as handcrafted candle/cup coasters and more. My best sellers are my lotion candles, which sell out every time they are in stock. The concept swept people off their feet. How amazing is it that you can light a scented candle then rub it on your skin? I am beyond proud of myself for launching my business despite the global pandemic we are facing. My business is not only just candles, I focus on empowerment. We have an LGBT line as well as a Black Excellence line. I plan on expanding and creating more lines with Bleu Serenity so that everyone can have a candle that makes them feel special. The thing that sets me apart from others is the fact that I make every candle with love.

What has been the most important lesson you’ve learned along your journey?
The most valuable lesson I have learned is that I am capable of succeeding at ANYTHING I put effort into. No one can hold me back but myself.

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Image Credits

Headshot – Allstar shots photography Logo – Joi Russell

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