Today we’d like to introduce you to Jameca Bailey.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
As the founder, I’ve always been passionate about fashion and putting together the right looks, so I decided to create a company that provides women with a variety of pieces and tips on how to wear them.
Offering affordable and high fashion clothing to the sophisticated and savvy shopper. I aim to bring the most stylish people in a world full of trends while remaining a classic. The online retail industry has seen substantial growth due to an influx of downsizing, restructuring, and high closing rates amongst retail stores.
It’s also a high growth industry in general as customers uncover the value of finding the best online clothing boutique and take advantage in an ever-fluctuating market. Catering to this change in retail shopping online, Twelve05 was conceived to provide customers with quality clothing at competitive prices in a somewhat saturated market.
My goal is to continue to provide the latest in fashion for every occasion and to be the go-to destination for flawless style.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Twelve05 officially turned one years old on December 5th, and it has been a roller coaster of trial and error! I knew nothing about the e-commerce industry, but I’m learning so much daily.
I conduct a lot of research, I ask questions to people I know in the industry, and I try to be as resourceful as possible. I am excited about what lies ahead. I have so many plans for the upcoming months, and I can’t wait to share them with my customers.
I have a full-time career as a Sr. Human Resource Business Partner, so my days are long. I sometimes have to conduct Twelve05 business during breaks at work due to my vendors being in a different time zone.
Another challenge is that business isn’t always steady. It gets discouraging because some months I sell out and others not so much. It can be discouraging, but I try to remain focused and remember why I started.
Please tell us about Twelve05.
At Twelve05 we forgo fads and focus on style. Each piece is carefully picked with the bold and stylish woman in mind. From girls night out and brunch dates to red carpet events and business meetings, Twelve05 is your go-to destination for flawless style. Offering affordable and high fashion clothing to the sophisticated and savvy shopper.
I’m most proud of the consistency and growth. I think my customers can attest to the fact that I consistently bring stylish pieces everytime I release.
What sets me apart is my unique style and impeccable customer service. I take pride in providing my customers with the fastest shipping. Most orders are processed and shipped the same day if not only one business day after purchase.
If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I would’ve spent less money on everything from inventory, to photoshoots, etc. As a new business owner, I was so excited and pretty much bought everything I liked and didn’t care how much money I spent. Times have changed and I am very resourceful now.
I’ve also learned that consistency in this business is key. You have to stay on people’s radar.
Ron Specs, Ryan Brown, Kauwuane Burton