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Meet Janet Moore of Invisible Ink Studio in Downtown Denton

Today we’d like to introduce you to Janet Moore.

Janet, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Like many others in this business, I have been taking pictures since high school but really got into photography in college with classes and my very own film DSLR, as well as I assisted one of the biggest local wedding photographers in my town and even edited wedding videos on the side. I have had the idea for a studio rental business way back when, but babies and life got in the way.

Now, I have a few businesses. I started as Everything and Moore, the names say it all. I used to do a little bit of everything. But then decided to niche down my photography services to what I really love. Now I have Nearly to Newborn-specializing in maternity and newborn photography, Nearly to Newlywed-my weddings biz and Invisible Ink Studio-my studio rental biz. I would say I am most proud that I accomplished all these things while having a full-time career and raising four kiddos with my amazing hubby. Also, I do everything myself, from editing to emails to my websites. It is a lot of work. But it is so worth it!

So let’s switch gears a bit and go into the Invisible Ink Studio story. Tell us more about the business.
When I was finally ready to get started in the studio rental business, I just happened to come across another local photographer who had moved away from Denton and was looking to get out of her studio rental business. It was a win-win scenario. In January of 2018, I began to assume the management of the studio until I took over fully in May 2018. Now I am the owner of Invisible Ink Studio and we have an amazing new location that I am excited to share with other photographers who can’t have their own dedicated studio space!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being in business is never as smooth as one might think. I think it is easy to be naive when you are pursuing your dreams. Small business ownership takes lots of things, money, legal stuff, contracts, registrations, insurance, you name it. Lots of time, effort and money goes into any business venture, but having a photography studio is next level! Anyone can be a photographer with just themselves, lots of talent and their camera, but studio photography requires the location, rent, more insurance, electricity, furniture, studio equipment, backdrops, bathroom cleaning supplies, the list can go on and on. But the good thing about membership with my studio is that renters pay the fee to rent, and all the other stuff is included in the rental. It is so helpful for a smaller photography business to not have to incur all those additional costs just to have access to a studio space. SO that is my goal to provide the space for others to use, at a reasonable cost. It just makes business sense to rent until you are busy enough to need your own space.

Has luck played a meaningful role in your life and business?
Luck has nothing to do with the hard work and dedication I put into my business every single day. But I would say the one thing that was maybe not so much luck, but more like destiny, was the fact that my now good friend was getting out of the studio rental business just as I was getting into it. It could not have happened better if it was a movie or a story in a book. The timing on that still blows my mind to this day.


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Image Credit:
Miranda Longoria Photography

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