Today we’d like to introduce you to Jason Pipkins.
Jason, can you briefly walk us through your story – how you started and how you got to where you are today.
I learned how to bake cookies by watching and helping my mother around the age of ten or eleven (I learned how to cook a few things because my older sister had no interest in cooking and someone had to know how to make a few meals when we were at home alone…survival mode). My mother is a great cook and she made all kinds of desserts, but the only ones I liked were cakes and cookies.
I am somewhat of a cookie monster. They usually do not last too long when I am around. There is nothing like a good home-made-from-scratch chocolate chip cookie (I prefer mine with plenty of pecans too)! After helping to make the cookies for a few years, I started making them on my own and eventually came up with my own recipe. I figured my cookies were pretty good when my mother told me they were better than hers and my wife pretty much started a one-woman boycott of all other cookies.
Over the years I only made cookies for family and friends on holidays, Sunday after church dinners and any other time they were requested. Cherish, my wife told me I should start selling the cookies, but I would just laugh it off (thinking it is just a cookie…everyone makes cookies). “No boo, I’m serious, your cookies are good,” Cherish would say to me every time I made a batch. In December of 2017, she asked me to make some cookies to take to her school for the staff. I made a few dozen chocolate chips and chocolate chip with pecan cookies.
The teachers ate them all and wanted to know where and when could they get more. Well thanks to my smart wife, we had already come up with a name for the cookie business, created a Facebook, designed a logo, had business cards printed and opened a PayPal account. With every purchase, Cherish would take pictures of the customers and post it on Facebook (She loves taking pictures anyway so this was right up her alley.). Then some of our customers began posting their own pictures and even started making videos about the cookies. J PIP’S CHIPS was born. My mindset shifted from, “It is just a cookie” to if people like it, love it and are willing to pay for it, I will keep making “…just a cookie.”
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has not been smooth due to the newness of it all. I’m just now getting used to saying I have a business. There is so much for me to learn, but I am excited about the challenge. I’ve learned that people just really do not think of cookies in general. As with the advertising of other products, and even more so with food, J PIP’s CHIPS must be put in front of people’s faces.
There has to be a want/demand created through intentional and consistent marketing. Making sure people know about the company and our product takes time. Because I also work a full-time job and we have three active daughters, the time is scarce. There are many late nights that turn into early mornings. I’m sure it is no different than any other small business in their infant stages. Right now, we are taking it one step and a dozen cookies at a time!
Alright – so let’s talk business. Tell us about J PIP’S CHIPS – what should we know?
At J PIP’S CHIPS, we make the best homemade, from scratch, chocolate chip cookies. We have seven flavors and customers can choose to add BACON to any of them. Our top seller is probably the Toffee Delight cookie. It is a simple cookie to some, but a toffee lover’s dream (with no chocolate in between). I heard from some customers they could taste the love in the cookies. Well, they are made with love and I believe it does make the cookies taste even better.
Is there a characteristic or quality that you feel is essential to success?
Authenticity and consistency play major roles when talking about success. Success to me is living on purpose and being who you are supposed to be. I do that by using the talents, skills and gifts God has blessed me with to positively impact the lives of others. For the business, success is being J PIP’S CHIPS and not any other cookie business. Of course, we will evolve as business continues to grow, but we will continue providing cookies that taste great and make our customers smile.
- • $9.00 – ½ dozen (1 flavor max, Additional $1 for bacon)
- • $15.00 – dozen (Additional $2.00 per dozen for bacon)
- • $15.00 – mixed dozen with 2 flavors (Choose a 3rd flavor for an additional $2; 3 flavor max)
- • PayPal – PayPal.Me/PipsChips
- • CashApp – $JPIPSCHIPS
Cookie pics – Willie Howard