To Top

Meet Jean Baik of Shop Miss A

Today we’d like to introduce you to Jean Baik.

Born on the idea of selling everything for one dollar, Jean launched along with her husband, co-founder and CEO Kenneth Baik, in 2013. After getting her bachelors degree from the University of California, Berkeley, Jean attended Parsons School of Design in New York City. After a short career in the fashion industry, Jean packed up and moved to Dallas, Texas where she founded

A young entrepreneur, the now 31 year old Creative Chief Officer and MISS A founder prides herself on creating a destination that is a “playground for experimentation” with a wide range of cosmetics and accessories that lets the consumer test out new products, colors or trends without spending a fortune to achieve their desired look. “I wanted to bring cosmetics and accessories to people at an affordable price so they can “just have fun” and try out different products and trends without investing so much money.”

In three short years, the brand has expanded to over 100 employees and four million site visitors per month. In August 2013 when the site first opened sales were $8000 that month. Three years later, August 2016 sales were close to $1M per month. In 2016, Jean took her passion for beauty to the next level launching her own line of makeup and tools, AOA Studio. Sticking with her goal of affordable beauty, all products in the AOA Studio line retail for $1.00. Due to an extensive network of factories overseas, Jean is able to produce high quality makeup products while keeping the cost low. Miss A does not spend money on advertising and provides products directly to consumers to provide the best prices.

Miss A opened the first brick and mortar store at the Grapevine Mills mall in May of 2016.The store is highly successful and Miss A plans to open 6-10 more stores within the DFW area by 2019.

Has it been a smooth road?
My husband and I have never operated an e-commerce before so there has definitely been struggles along the way. The first website we built for Shop Miss A, it crashed after 1 month of opening due to high traffic. So we had another developer build a new site and that lasted for only about another 10 months before crashing because of tremendous traffic growth. We are on our 3rd website platform now and its super steady so very happy about that. We are learning everyday while growing our business and it’s been a challenging but fun ride! Looking back to when we first started, and how much we have come along makes the whole team super proud!

We’d love to hear more about your business.
We sell everything for $1 and ship world-wide. There is NO other website like ours out there. ShopMissA is the FIRST beauty online dollar store. That’s what makes us unique and also the reason why our customers keep returning back to our site over and over. We put out over 100 new products every week, so the next time you come back to shop there is all new products to choose from!

Is our city a good place to do what you do?
Yes, I love Dallas and I think it’s a great city to start a business. Living cost is reasonable and because Dallas is located in central US it’s super convenient for shipping.


  • Everything is $1.00 on our website and store.

Contact Info:

Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in