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Meet Jennifer Pascal and Mari Woodlief of Allyn Media in Turtle Creek

Today we’d like to introduce you to Jennifer Pascal and Mari Woodlief.

Jennifer and Mari, please share your story with us. How did you get to where you are today?
A nap room. Can you believe that? We actually talked about having a nap room! I think it was in 1999, the first year we met and started working together, that we started talking about what it might be like if we were business partners and owned a PR/public affairs/advertising company. It was the dot com boom and all of these companies were talking about their nap pods and having a masseuse on staff and how cool it is to play broomball together. Very Silicon Valley. Well, we did it – our dream came true and in 2009 we became the owners of Allyn Media. We tried broomball. It resulted in dental work. So we regrouped and we listened to what people wanted. We thought a lot about what success means. Being successful isn’t just about work – it’s about building a healthy life full of people you love and making the world a better place in your own way. We can do that by understanding the demands of family, being flexible with schedules, encouraging a healthy atmosphere, and finding work that is meaningful and rewarding to the team.

One of the ways we encourage a healthy atmosphere is by practicing mindful meditation together at Mastermind – it’s the mindful meditation business we opened in 2016. We relocated Allyn Media in 2015 and while we only moved about a mile, the change was designed to create a healthier environment. We have more collaborative space in the office, lots of natural light, we’re on the Katy Trail, we have a grocery store across the parking lot. Best of all, there was retail space in the shopping center adjacent to our office building with space available. Mari had been meditating for about 4 years and Jennifer was newer to it. But we both saw the benefits – and the need for an accessible place for others to learn and practice meditation. Mastermind gives us time to pause, reflect, de-stress and refocus to help us be a stronger team. Studies show the benefits of meditation are so great – everything from lowering stress, to increasing focus and creative thinking. It’s been great to see how our team grows and learns from these classes.

Allyn Media – what should we know? What do you guys do best? What sets you apart from the competition?
Allyn Media is one of the region’s largest organically-grown PR / public affairs firms. Our firm has served the past six mayors of Dallas including current mayor Mike Rawlings. We’ve also serves numerous Fortune 500 companies, non-profits and other causes, including Microsoft, Walmart, Motorola, Uber, UNT Dallas, Southern Methodist University and Texas A&M University. Our work is rooted in communications, messaging and storytelling – creating campaigns that change the way you think.

What sets us apart is the strategy behind the storytelling. We are data-driven problem solvers, relationship builders, door openers, conversation starters, brand architects and policy shapers that are making an impact and getting results. On top of that, we have a team of people we respect, admire, and enjoy being around doing work we can be proud of. It doesn’t get better.

To tell you a little more about the meditation business we opened, Mastermind mindful meditation is our region’s first “gym for your brain.”

Mastermind offers a regular schedule of mindful meditation classes, seminars and workshops led by trained instructors, along with custom corporate mindfulness programs and events. Whether a beginner or experienced meditator, our goal is to guide and support you in your mindfulness practice.

If your mind is unhealthy, your physical body is going to be unhealthy. According to the American Psychological Association, 75 percent of adults report experiencing moderate to high levels of stress. Meditation classes are guided by Mastermind-trained instructors. You can choose to sit or recline – whatever is more comfortable for you.

There are no phones allowed in the meditation room. No shoes allowed. Just breathing.

Doctors report mindful meditation actually stimulates healthy brain activity, naturally lowers the heart rate, naturally lowers blood pressure, and it will naturally lower those cortisone levels and bring things back into a normal state.

What is “success” or “successful” for you?
The key to Allyn Media’s success is our team. First, we are business partners – so we’re a team. It starts with being respectful partners. We discuss things, we question each other, we trust each other. There is no “I got my way” – there is consensus. We’ve learned how to do that. On the way there were bumps, but we know we’re invested in each other’s success and really have each other’s back. Then, we’re part of the Allyn Media team – 12 amazing women and men. The key to success is respect, trust, understanding and a true desire to see every member of the team be successful. We want everyone on our team to win.

Contact Info:


Image Credit:
Bill Stipp

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