Today we’d like to introduce you to Jonathan Avery, Rudy Sanders, and Jared Rachal.
Thanks for sharing your story with us Jonathan, Rudy, and Jared. So, let’s start at the beginning and we can move on from there.
Our podcast got started in late 2017. RES (Rudy Sanders) and King Ave (Jonathan Avery) were doing their own podcast, separate from one another when Rudy decided to ask Jonathan to start a podcast together. We asked J-Rock (Jared Rachal) to be our technical producer of the show, but he eventually became the 3rd voice. The next three months were spent trying to figure out what the name of our podcast would be, the logo design, and what type of content we would speak on. We decided to focus on lifestyle advice, finances, pop culture, comedy, and real-life circumstances such as fatherhood, childhood, relationships, or anything that resonated with us on a deep level. We started off with no equipment but determined to produce content, we huddled around Jonathan’s MacBook Pro with only the internal microphone to record our 1st episode “The Coolest Podcast In The Jungle”, a play on the backlash H&M received for their hoodie scandal.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One goal we set when we first started was to release one episode a week. However, we didn’t realize how demanding that would be on each of us. Little did we know, we would have further issues along the way. We started with just a laptop, but Rudy was able to borrow the equipment from his other podcast. That was short-lived because, after a few episodes, we were quickly told we would have to return the equipment when Rudy decided he would no longer record with the other show. This left us with a few days to scramble for mics in order to maintain our goal of a weekly release (shout out to Amazon’s Free 2-Day Shipping). After gaining momentum and obtaining our 1st sponsor, we decided to incorporate video by purchasing a green screen and lights, which ended up breaking before we were able to use it for an episode (shout out to Amazon’s Return Policy). However, one of our biggest struggles thus far is what Jared has deemed “Next Man Up” (adapted from the Golden State Warriors’ philosophy). How this relates to the podcast is if one person encounters a hurdle, the other two members have to step up and fill the other party’s shoes. For instance, we were using Jonathan’s laptop as a primary resource for recording audio, implementing the soundboard, and executing video editing. But suddenly, his motherboard crashed. With less than a week, Jared and Rudy had to find a way to record and input the soundboard, all the while making it look seamless to the audience and still releasing one episode a week. After a few ordeals, we found the solution that would be used for the next three months until Jonathan’s laptop could be repaired. This philosophy makes it easier to lean on one another, reassuring us that no matter what, the job WILL get done.
Alright – so let’s talk business. Tell us about Speak Between The Lines Podcast – what should we know?
Speak Between The Lines is a show that’s known for being the podcast that makes the things that are uncool to talk about, cool to listen to. That’s what sets us apart and makes us unique. You’d be hard pressed to find 3 young black men opening up and being as vulnerable as we are on a consistent basis. Though some of our topics originate from our own insecurities, we are able to discuss them. Quite frequently, we have listeners contact us explaining how something one of us said impacted their lives in one way or another.
Is there a characteristic or quality that you feel is essential to success?
What’s most important to our success, is our commitment to one another, our commitment to our listeners, and the ability to be authentic in our delivery. Having uncomfortable conversations can be intimidating, and in some cases, boring. So, it’s essential to make sure as hosts, there’s value in what’s being said, how it’s being said, and the overall presentation.
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