Today we’d like to introduce you to Jorge Levy.
Desperados Mexican Restaurant has been serving Dallas area residents real dishes from the heart of Mexico and traditional Tex-Mex favorites for more than 40 years.
Desperados’ landmark status has been achieved through the determination and vision of Jorge Levy who, along with two partners, opened the doors to the now historical Greenville Avenue location in 1976. “They were to work in the office and in the front so I was in charge of the food.” Jorge remembers. “My Mother was an excellent cook and she and I created the original menu in her kitchen.” Since then, Jorge became the sole owner of Desperados and welcomed his two sons, Jake and Michael into the business as well. This family is very passionate about what they do.
That passion is evident throughout many aspects of their business. The menu is large, sampling the culinary diversity of Mexico. “We were one of the first to ever serve Ceviche” Jorge boasts. And with award winning specialties like the delicious Guacamole, tangy Steak Argentina, world famous Desperados Tacos and a Terlingua Champion Chili you are sure to find something scrumptious.
Additionally, in the summer of 1994 the family extended their business with the opening of Desperados DOS nestled in the Garland, Richardson, Plano area. It, just like the Greenville Ave. location, has become a pillar of the neighborhood as well as a destination spot for counties beyond the city limits.
Desperados has a very successful catering business serving the same delicious dishes enjoyed at the restaurants. They have established a long relationship with our very own Dallas Mavericks, even catering behind the scenes during their Championship Parade in 2011, as well, becoming a preferred caterer to the Dallas Cowboys and the Texas Rangers. In early 2011 Desperados was also selected to represent Dallas during Superbowl XLV catering to the celebrities who attended the big game.
For thirteen years they operated a food booth at the great State Fair of Texas (www.bigtex.com) participating in the world famous “Big Tex Choice Awards” and winning Most Creative in 2007 with the Deep Fried Latte (available at the restaurants).
In addition to their culinary achievements Desperados was featured on the T.V. show “Deep Fried Masters” in 2014 and still proudly serves as judge during the fair in the Creative Arts Building.
Desperados has always been involved in their community. They organized and executed, for eleven years a three day charitable Cinco de Mayo celebration with amusement park rides, 5k runs, bicycle races, beach volleyball and even a beauty pageant They also brought a city-wide Margarita Contest/Festival to fruition with thirty area bars and restaurants coming together to vie for the coveted title of Best Margarita in Dallas. They have played an integral part in the success of the annual Dallas St. Patrick’s Parade on Greenville Avenue (www.dallasstpatricksparade.com), serving on the board of directors since its inception. This event is over three decades in the making, hosts 100,000 spectators, is the largest St. Patrick’s parade in the south and generates revenue for college scholarships. Scholarships that Jorge Levy himself started in 2009. As of late they have created Savor Mexico (www.savormexico.org) a culinary fundraiser involving celebrity chefs from Mexico preparing authentic regional delights cumulating in an enchanted evening of delectable proportions.
Desperados Mexican Restaurant is regarded as one of the most successful family-owned and operated businesses in the greater Dallas area. Their longevity stands as their testament to Jorge’s vision and his family’s passion. “When you visit our restaurant, you are visiting our home.” explains Jorge. That is the feel they are working to preserve and they are undeniably successful.
Has it been a smooth road?
It’s never an easy road. Since the beginning we have overcome some obstacles. When we were first opening we began to run out of money and funny story we were desperate and that is how the name Desperados came about. At one time, the landlady was thinking about selling her properties to Walgreens which meant that we would have to move but thank goodness that didn’t happen. As always, every time a new restaurant opens the need to stay relevant is a constant struggle. And lastly working as a family can be the cause of some struggles. We are all very passionate people and sometimes that can be a struggle.
So, as you know, we’re impressed with Desperados Mexican Restaurants – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are a family business. We like to say that we are a delightful Dallas original. We as owners still work in the restaurants; talking to guests, running food, sweeping the floor, basically everything that needs doing we still do. We specialize in delicious margaritas and amazing family recipes. We treat all of our guests like they are guests in our home, because, let’s face it, they kind of are in our home. We give back to the community as much as we can. There is nothing too big for us to try (i.e.- The Greenville Ave St Patrick’s Parade, the State Fair of Texas). We tell our employees that everyone can sell tacos, enchiladas and fajitas but it’s how you do it that sets you apart.
Let’s touch on your thoughts about our city – what do you like the most and least?
Dallas Rocks! We always say that if Dallas had an ocean we would not need to go anywhere else. We love the people, the action, the southern charm and the big city feel.
- Address: UNO – 4818 Greenville Ave Dallas Texas 75206
DOS – 3443 W. Campbell Rd Garland Texas 75044
- Website: www.DesperadosRestaurant.com
- Phone: UNO – 214.363.1850 DOS – 972.530.8886
- Email: email@example.com
- Instagram: @DesperadosTacos
- Facebook: /DesperadosTacos
- Twitter: @DesperadosTacos