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Meet Josephine Avina of JSR Lashes

Today we’d like to introduce you to Josephine Avina.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started back in 2015, getting my lashes done I became obsessed with getting them done, I never grew interest in actually doing them. I was so motivated to learn how to do makeup at the time I didn’t notice the passion I had for lashes.

I was a consistent client who booked months in advance to make sure my lashes were always good, until one day I became curious on how to duplicate a “ falsie” or as others know them as “ strip lashes” and it just hit me “ why aren’t I doing lashes?! I did my research and enrolled myself in school that fall.

Has it been a smooth road?
Definitely not a smooth road due to my anxiety and depression that has taken over my life but hasn’t defeated me. Lashing has become my purpose my zen. Don’t get me wrong becoming an entrepreneur is not easy at all it has its ups and downs but one thing I can assure you is I wouldn’t trade it for anything else. Just knowing I am going to make someones day by just enhancing their natural beauty its all worth the struggles

So let’s switch gears a bit and go into the JSR Lashes story. Tell us more about the business.
I am a Lash artist, JSR lashes is my brand I specialize in enhancing natural lashes to glam classic lashes is what I call them. I’m known for making women feel beautiful and just simply by doing their lash extensions or lash lifts.

I’m proud of the brand I’m creating for myself and how far JSR lashes have come to a yr ago, I was sitting at a desk not happy at all now I’m sitting behind a lash bed slaying away.

What sets me apart from others is my pricing, I’m genuine, humble, passionate, and I empower women this is why I created Chix Fix Dallas a sweet spot for independent small upcoming business owners who share a sweet little spot.

Where do you see your industry going over the next 5-10 years?  Any big shifts, changes, trends, etc?
In 5-10 yrs I hope to franchise Chix Fix Dallas and have a place where all types of small businesses can have a spot to start their businesses careers and gain their clients until they can launch on their own


  • lash extensions $60-85
  • Lash Lifts $65-70

Contact Info:

Image Credit:
Briana Soto

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