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Meet Jocelyn McElvane of The Joyous Marketing Team in North Dallas

Today we’d like to introduce Jocelyn McElvane.

Jocelyn, can you briefly walk us through your story – how you started and how you got to where you are today.
I have held my Cosmetology/Aesthetician license for over 13 years. Around 2008, YouTube became the brink of click-per-pay ads and online websites. Soon after, Google reached out to me offering an affiliate program that would allow me to monetize my brand by placing their ads on my videos. Natural hair was just beginning to trend for African American women and became very popular.

From 2009 – 2013, I was an entrepreneur who specialized in natural hair and extensions. I remember receiving checks in the mail from Google and being extremely ecstatic about it. I didn’t have to work for anyone but me.

In 2013, I became a mother and unfortunately was faced with the untimely trauma of an ugly custody battle. This lasted for 5 very long years.

In 2016, I lost my job so I decided to take my savings and unemployment money and start my life over in Dallas, Texas. Out of the fear of losing my daughter based on unsteady income, I chose the corporate route. This was a new and slightly uncomfortable adjustment for me as I became accustomed to having the income of my ex.

Soon after, I joined a challenge with Chris Record and Tai Lopez. Having studied Commercial Arts at Northwestern State University and having the experiences of bringing in income via YouTube, I knew that this would be my way out of the corporate sector.

For the next three years, I ate, slept and sweated E-commerce. Since I previously spent five years in the Baton Rouge area engrossed in the hair industry, I decided to focus strictly on branding beauty products. I built a team (thejoyousmarketingteam.com) and in 2017, I had a friend reach out to me asking if I would market her brand.

Unfortunately, she, too, was going through a divorce.

I realized that my natural gift was in social media marketing, software and strategizing for brand optimization. I took on many small businesses but soon realized that most could not afford my services. In an effort to use my time wisely, I decided to focus only on brands who were serious about their ‘why’.

My goals for 2020 are to continue putting the focus on myself and growing my brand. I am learning to accept the fact that people won’t fully understand the scope of what I do so I worry less about trying to help and focus more on becoming intentional with my endeavors as a digital marketer.

I previously worked with Alpha Female Magazines, Tap Link, Juenessa, Pinterest Alive Shoes, and Noxema. I enjoy branding new businesses and teaching them how to put their brand on a platform in an effort to increase sales. In 2020, I plan to spend more time doing red carpet events for the television and music industries. My goal is to convert this content into a digital magazine with my partner and team (who is just as passionate about building this business as I am).

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No. It certainly wasn’t easy. I’ve encountered many people who are not interested in building a team to help others monetize while building their own platform.

​What else should our readers know? What sets you apart from other?
What sets me apart is that I own my software and teach clients how to monetize themselves as a service. I teach and educate brands on what platform to monetise on and build their strategy online. I am passionate about helping parents learn how to build their “work balance”.

​Is there a characteristic or quality that you feel is essential to success?
Passion, wisdom and strategy.

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