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Meet Kayla Tucker Adams of KTA Media Group

Today we’d like to introduce you to Kayla Tucker Adams.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My first introduction to public relations was by my college professor, Diana Fallis Page. She told me that I was a strong writer (and she only gave compliments that were earned) and should minor in something strong, like business, to give me the right combination for business. I was majoring in radio/television communications and quickly heeded her advice and changed my minor to business administration. That change yielded three professional job offers a semester before I had even graduated from college. I initially took a management position in business upon graduation. While that gave me strong skills to manage a team, which I have done throughout my career in public relations, I still longed to utilize my communications degree.

About three years into my business management career, I left to teach communications and television productions at a school district in Houston; a job my college professor, Dr. Carol Adams-Means recommended me for. (My college professors at Prairie View A&M University cared for me beyond the classroom and went the extra mile to help ensure my success.) While teaching, I started doing freelance public relations work. I started by pitching my services to my friends who owned businesses and my business grew through referrals. I did freelance work for about two years before I landed my first full-time role in school public relations.

I worked in school public relations for eight years before taking a communications director position with a global non-profit organization, March of Dimes. There, I developed the communications structure for the Dallas and Ft. Worth offices, created media partnership and put a focus on multicultural marketing and events. From there, I spent the next five and a half years serving as the senior director of public relations for T.D. Jakes Ministries, where I managed international media relations and built a solid team of rock star PR professionals.

All of this prepared me start KTA Media Group, a full-service communications firm specializing in public relations, media training, crisis communications, community engagement, book and product launches, digital marketing, social media and strategic partnerships.

Has it been a smooth road?
It has definitely not been a smooth road, but it has been a road well-traveled. Public relations can be very stressful, yet very rewarding. The main challenge is always building the right team. I have been blessed with an amazing, creative, goal-oriented team. We work hard together to execute and deliver exceptional results for our clients.

So let’s switch gears a bit and go into the KTA Media Group story. Tell us more about the business.
KTA Media Group is a full-service communications firm specializing in public relations, media training, crisis communications, community engagement, book and product launches, digital marketing, social media and strategic partnerships.

With nearly twenty years’ experience in public relations, our founder and chief strategist, Kayla Tucker Adams is highly regarded as one of the best in her field and has worked with bestselling authors, movie producers, corporations, school districts, numerous celebrities and some of the most influential people in the world, including Oprah Winfrey and T.D. Jakes, and global nonprofit organizations, including March of Dimes.

An award-winning public relations professional, Ms. Adams’ clients have been featured in national and local media outlets such as CNN, The Today Show, CBS This Morning, New York Times, The Washington Post, DR. PHIL, TV One, Ebony and Essence, to name a few.

Our firm has managed media and red carpets for industry elites, business leaders and global icons, including providing public relations services for notable non-profit leader, Cheryl Jackson’s 2018 Minnie’s Food Pantry Feed Just Gala, which featured Oprah Winfrey. KTA Media Group developed the media strategy and managed all aspects of public relations for the event. Including managing Oprah Winfrey and numerous other celebrities on the red carpet and securing more than fifty national, regional and local media outlets for event coverage.

What sets us apart from others is that we pride ourselves on delivering results for our clients. We are willing to create and re-create, if that’s what it takes to get the desired results.

How do you think the industry will change over the next decade?
Like most industries, technology has directly impacted public relations as well. While the traditional media outlets will always be around, they are becoming fewer and farther between. With that in mind, we have shifted our focus to not just include media relations, but to employ other aspects of public relations to gain exposure for our clients. We also make it a point to build relationships that extend beyond traditional media and include digital and media as well. We remain creative and on tops of trends to plan strategically for our clients.

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