Today we’d like to introduce you to Krystal and Michael Burhenne.
Krystal and Michael, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
We got into home design and décor when we bought our first home in northeast Ohio close to Cleveland. It became our first “fixer upper” and we learned a lot about the reality of how much construction costs and the amount of work it takes. Although, the end product is so much worth the effort and chaos. We decided to sell our home and buy another to do the same thing over again…because we’re always looking for an adventure.
Since we worked with Real Estate agents and had multiple Open Houses, we knew staging and livability was important for home buyers to feel at home. We lit candles before an Open House to instill a sense of nostalgia and comfort for buyers to feel at home. Candles were something we always had around the house but we were not impressed with the cost or the quality.
After we sold our 2nd renovated home, we decided to move to Fort Worth, TX in Fall 2018. We wanted to finally establish roots and Texas felt like home immediately. LUXE CANDLE + BATH CO. was born as an idea we had thrown around after buying a basic candle making kit and wanted to find a way to create a luxury candle that was both functional and looked good in anyone’s home. the After many failed attempts at trying different waxes, we chose to use coconut wax. Our product research with coconut wax provided a much more even burn, fragrance throw was stronger, and natural vegan ingredients helped shape our luxury candle brand.
We picked about four signature candle scents to start with and since added more to the collection. Today we have eight signature scents and three seasonal favorites that we will be changing out for Spring and Summer. Our candle scents are mixed by us with multiple phthalate-free fragrance oils to create our own unique and non-artificial smelling candles.
Last Fall, we released our “Lone Star” candle, where we captured the ruggedness and pride of Texas with earthy scents of teakwood, cedar, leather and a hint of firewood smoke. The scent has been popular in Texas and even other states! We also fill candles for a Fort Worth clay artist and sell our candles in some retail stores in Ohio. We not only offer our own candles for online sale, but also offer wholesale opportunities and custom vessel orders for events and other retailers. Our plan is to keep expanding with new candle fragrances to give more variety, upgrade and change our glass and tin vessels, and do more vendor fairs in the DFW area so we can share our product and prove our higher quality ingredients are at an affordable price!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Some obstacles we came across was finding the right locally sourced ingredients to provide a luxury product but also being able to keep product costs down to our customers. Our biggest challenge was getting a face out there to the DFW area and starting our social media presence to get customers to engage and want to be a part of our journey. But building our brand has been really fun and being involved in the DFW small business scene has helped us learn a lot and meet other great business owners.
Luxe Candle + Bath Co. – what should we know? What do you do best? What sets you apart from the competition?
We specialize in offering luxury candles at an affordable price by having high-end ingredients that are cruelty-free and being eco-conscious (our packaging is biodegradable and our coconut wax blend is vegan/sourced in USA). We are most proud of the quality of the burn from our wax and the fragrance is not weak. Our candles provide a clean, even burn and our wax is one of a kind. What sets us apart from others is our signature wax, FSC certified crackling wooden wicks, modern design, and elevated scent profiles. We really value our customers’ support and feedback, which helps us grow.
We also sell cruelty-free and natural ingredient bath bombs sourced from Austin, TX and looking to expand our bath line in 2020 with sugar scrubs, lotions, and facial masks that are high quality, safe, and affordable.
What moment in your career do you look back most fondly on?
Our proudest moment is seeing our customer’s expressions when first smelling our candles. There are always a few candles scents that stick out to each individual and it is nice to see the delight on their face. That is the magic of candles. Candles are relaxing but scents can bring you back to a comforting memory or provide a sense of relaxation. When we create a candle that someone loves, then we are succeeding.
- Large 9 oz signature wooden wick candles – $20 (available in White or Black jars)
- Travel Luxe Gold Tins in 4 oz or 6 oz with wooden wick (4 oz – $10 and 6 oz – $14) – makes great gifts or samplers
- Ultimate Luxe Edition – Made to Order – Iridescent Pearl or Copper 13 oz vessels for a larger, 2- wooden wick candle ($32)
- Latika Bath Bombs – $6.50
- Website: www.luxecandbco.com
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/luxecandlebathco
- Facebook: https://www.facebook.com/Luxe-Candle-Bath-Co-110255590358342/