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Meet Lauren Palmer of The Art of Living Beautifully

Today we’d like to introduce you to Lauren Palmer.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
The idea for The Art of Living Beautifully came to me four years ago when my 2 and 4 year olds kept me busy and I thought of little else besides them. I needed a creative outlet and decided to focus on writing about the elements of life I had abandoned in favor of stay-at-home mommyhood, a coveted position that is more difficult than many c-level jobs.

For the first three years, I operated TAOLB as a lifestyle blog and published articles pertaining to fashion, cooking, entertaining and gardening. My goal was to inspire women who also felt lost to enjoy the richness and beauty of life. At the beginning of the fourth year, I made the decision to change platforms. The Art of Living Beautifully would continue to promote beautiful living but would narrow that scope to the residents living in McKinney and its surrounding areas.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I hold degrees in both Fashion Promotion and the Italian language–neither which really prepared me for the world of digital publishing. The most difficult part of this journey has been “not knowing what I don’t know.” For example, in order to expand your reach, I have learned it is VITAL to collaborate with other entities, preferably ones who have large followings themselves.

But I didn’t know or understand this concept for the first three years I published TAOLB and continued operating under the assumption that consistent, quality content will bring subscribers. Not knowing simple keys like this has been challenging.

So let’s switch gears a bit and go into The Art of Living Beautifully story. Tell us more about the business.
The Art of Living Beautifully is a digital magazine dedicated to promoting the rich and colorful culture of McKinney, Texas. As a born and raised McKinneyite (yes that is the official term!) I feel a passion and a responsibility to promote our town, our small businesses, our non-profit organizations and our citizens.

Through the creative process of this publication, I hope to instill a sense of loyalty to our citizens and would-be visitors, reminding both of the unique qualities this North Texas city-village holds. The Art of Living Beautifully now publishes a quarterly magazine and updates the website with new material three times a week. We couldn’t be more proud to represent McKinney!

What is “success” or “successful” for you?
Success for me comes by three markers:
1.) Am I playing the role God wants me to play and serving others? As a child I was taught the I’M 3RD RULE: to put God first, others second and myself third. I try to live by this rule each day by considering the Lord and my readers before myself.

2.) Am I growing? To help TAOLB get to where it is today, I cannot begin to tell you everything I’ve had to learn–far beyond the basics of writing and publishing. I’ve learned Bluehost, WordPress, Pro Photo, Divi, Photoshop, Lightroom, the basics of photography, business finances and a thousand other things. As difficult as it has been, it’s very fulfilling to know I CAN DO IT!

3.) Am I running a sustainable business? As important as finances are, I try to think about that last because I never want to be solely motivated by money. However, if we were working this hard and not making a profit, this would be a hobby… and I don’t know about you, but I don’t work this hard for hobbies. It is important for us small business owners to understand the necessity of regular invoicing. We won’t be around very long if we keep offering things for free or for discounted rates.

Contact Info:


Image Credit:

Corrie Barto: http://corriebarto.com/; Patrizia Montanari: http://www.patrizia.photography/; Heather Bloem: http://www.design-roots.net/

Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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