To Top

Meet Lisa Gonzalez of Waves Boutique

Today we’d like to introduce you to Lisa Gonzalez.

Hi Lisa, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I have had an interest in fashion since I was in high school. A college from Miami, Florida came to our class to talk to us about the programs they had and fashion merchandising was one of them. I thought to myself “Miami and fashion-let’s do it!” I went there for two years and in that time, I learned about marketing, went to New York and sat down with some of the buyers for H&M and many other well-known companies, and was able to browse around a wholesale market with many vendors as an educational experience. I loved it all. The time came where we had to do an internship (not paid) with a retail store. I did about ten interviews and could not find a store that would work with me. They didn’t want the hassle that came with it. That discouraged me and I could not move on to the next semester without that internship. I gave up. I quit school and decided to just live in Miami and work.

A few years passed. I started beauty school but didn’t complete that either. I ended up starting a family at 21 years old and moved back to Dallas, TX. There was no time or energy to think about myself and what I liked anymore (or so I thought). Life was all about the children. My family is the biggest blessing ever but I didn’t know how to balance life and lost myself, which a lot of Moms do when they have a family. It wasn’t until my 3rd and last child that I just couldn’t continue with things the way they were going. My husband and I separated for six months. I wasn’t taking care of myself. I was giving and giving without refilling my own pitcher. I remembered that I was a person before I was a Mom and there were so many things that I enjoyed that I had forgotten about, such as fashion and being creative! I started an Etsy shop in 2015 with shirts and also took custom orders from friends. It was so much fun. I would take breaks here and there and couldn’t put too much attention into it due to a few different things-nursing schools, full-time job and balancing the family life. With my boys growing and needing less of my attention, I have been able to put more effort and time into my business and it is growing fast and I’m very excited for what is to come!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has definitely not been a smooth road. Have had upset customers because their order didn’t get to them in time or it was damaged, etc. I’ve lost money. I’ve been so physically tired from everything that I would just cry but had to get the orders done because my customers paid their hard-earned money and I had to deliver. Also, felt like I wasn’t spending enough time with my family because I was working.

Thanks – so what else should our readers know about Waves Boutique?
My shop has Latin and Urban looks and vibes. I create Latin-inspired shirts and just overall items with good vibes. I feel like that is what sets me apart from other brands. I like the saying “When you look good-you feel good!” I attribute that to living in Miami for five years and learning about so many different cultures, their music, and food. I want our brand to be known for the love of all the human race no matter race or gender.

If you had to, what characteristic of yours would you give the most credit to?
Consistency for sure is what I feel is most important to success.


  • $17-$40

Contact Info:

Suggest a Story: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Local Stories