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Meet Michelle Strong of Long Range Systems in Addison

Today we’d like to introduce you to Michelle Strong.

As Chief Marketing Officer for Long Range Systems, Strong is responsible for LRS’ product strategy, marketing programs, corporate communications and sales support. In her role, she works closely with LRS’ clients, business partners and operating units to assess market needs, uncover emerging trends, understand competitive offerings and recommend integrated hardware and software solutions that best address on-location communication needs.

Strong began her career in the media industry and held management roles in a variety of businesses including a marketing agency, affiliate marketing company, research, sales, operations and product development.

“I love that I can draw from my various experiences that led toward my current career in digital marketing, product development and B2B software and hardware services,” said Strong.

“The first 20 years of my career was purposefully planned, because I knew the types of skills and experiences I wanted to develop. I’m grateful I worked in a variety of businesses and roles that presented interesting problems, opportunities, and solutions. I believe the secret to a fulfilling career starts with setting well-defined personal growth goals, understanding the types of environments and cultures your personality best thrives in, and seeking places that match those.”

A native of St. Louis, Strong is a graduate of Bradley University and resides in Dallas, TX.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
“I feel very fortunate to have had strong sponsors in my career. I say sponsors because they are a combination of a mentor, promoter and professional friend that has helped guide and nudge me toward the right path. They’ve promoted me among the right people so that my path can be realized,” said Strong.

“Early in my career, I observed that being resourceful and adaptable offers greater opportunity for growth. When people struggle to adapt to change, whether it’s processes, people, or technologies, their career stymied. Complacency and comfort present roadblocks for growth; therefore, challenging oneself to find and learn new tools, resources, or approaches toward business is important.”

Alright – so let’s talk business. Tell us about Long Range Systems – what should we know?
In 1995, Long Range Systems invented the popular coaster guest pager. Since then, LRS has been dedicated to developing technologies that help service-based businesses provide a better customer experience. Businesses need simple solutions that streamline communications between guests and staff. From messaging devices to guest management applications, location tracking and more, LRS provides a better means for managing customer flow. LRS has customers in a variety of industries, most notably hospitality but also including healthcare, education, retail, entertainment, manufacturing and more.

“I am really proud that LRS has a longstanding history and respect in the marketplace for providing simple solutions for managing on-site communications and location detection. We’ve been able to swiftly accelerate the devices into being Internet connected, open for integrations into third party solutions, and intelligent. Now, customers have the ability to set triggers that automatically generate alerts, collect data and provide a higher level of insight into the guest experience, and better operate their business with smarter devices. What sets us apart is that we have shifted from simple, single-solution devices to IoT (Internet of Things), which results in many more benefits for our customers.”

“If you think about the integral role our solutions play in the day-to-day operations of a business, the ROI is very high. LRS solutions remove uncertainty and create clarity as to what the process and workflow really is, all at a low price-point making it inexpensive to adopt our solutions.”

How do you think the industry will change over the next decade?
“I have been lucky to be able to work during a time when there has been a great deal of innovation and change in the marketplace. Consumers rely on location tracking as part of their daily lives – from GPS navigation on our mobile phones to transportation apps like Uber, or experiences like the Domino’s Pizza Tracker, SnapChat’s new map feature, etc. Next, we’ll experience the same type of tracking indoors, inside businesses.

Customers continue to expect faster, more personalized service, and well-timed, informative interactions. This opens the door for customers to engage with businesses directly during their on-site visits by using their phones or a borrowed LRS smart device for indoor tracking and messaging. And it’s these kinds of solutions LRS is crafting.”

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