To Top

Meet Molly Feighner Jenness of Fingerprint Designs in North Dallas

Today we’d like to introduce you to Molly Feighner Jenness.

Molly, can you briefly walk us through your story – how you started and how you got to where you are today.
After my own wedding in 2014, I realized that I didn’t want the party to end. I met so many talented vendors and people, I wanted to continue those wonderful relationships. Having freelanced for many years, I had the perfect opportunity and timing to launch Fingerprint Designs, which I did in a week’s time. I’ve never looked back. My philosophy is pretty simple, I believe every couple or client deserves perfectly custom designs, specific to only them – hence the tagline, uniquely you. I do all the illustration, painting, drawings and design from scratch. I never use templates or pre-fabricated designs. Each design is especially tailored to meet each client’s desires. And once printed, designs are retired. They will never be used again. My bottom line is making people happy. Don’t get me wrong, the money is nice, but what I most enjoy is seeing amazed and happy faces when I reveal the final product. That strategy seems to be working out well – I’ve never advertised since all my clients come by word-of-mouth and they keep me plenty busy!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
All in all, it’s been a pretty smooth road. I’ve yet to have anyone be unhappy with my designs or products (knock on wood!) so I think I’m doing a fairly good job in sticking to what my bottom line really is – making people happy. I didn’t have much in the way of start-up costs since I am a designer (both print and web) so the beginning was super-smooth compared to other start-up stories I’ve heard!

Struggles? I really can’t complain. Most of my customers are referred to me by someone I’ve either worked with previously or networked with, so the relationships I develop have solid foundations. I think my only struggle at the moment is whether to bring on another member to join my company (it’s always been just me running/designing everything) I have a tendency to be a bit obsessive about quality and content, so it’s hard to delegate for me. One of these days, I’ll have to build a team with the rate I’m growing!

Please tell us about a little more about Fingerprint Designs.
Fingerprint Designs does only custom work, ever. I don’t copy other designer’s works, I don’t use templates so every design is completely unique. What sets me apart a bit more is that I do not mark up printing costs – my clients pay what I pay for printing. And clients benefit from the relationships I’ve developed with my printers to gain even more economy.

“Custom” does not need to mean “expensive.” I can compete with online retailers easily and my clients receive completely custom artwork. I don’t specialize in any one area, I can do it all – from letterpress to laser-cut and from digital to engraving – if my clients can dream it up, I can do it – with style and economy!

As a company, I’m very proud of how far I’ve come in such a short period of time. I didn’t expect this level of success so quickly – it’s amazing and I’m extremely grateful for it all!

If you had to go back in time and start over, would you have done anything differently?
I don’t think I would do anything differently – my company is flourishing, my client base continues to grow and my reputation is one that I thoroughly enjoy.

Contact Info:

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us...

    Local StoriesOctober 18, 2018
  • The Most Inspiring Stories in Dallas

    Every neighborhood in Dallas has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    Local StoriesOctober 18, 2018
  • The Thought-Provokers: Celebrating Artists & Creatives

    Dallas has always had an artistic soul. The culture and heritage of our city, like most great cities, owes a tremendous...

    Local StoriesOctober 18, 2018
  • VoyageDallas FAQs

    We’ve prepared this FAQ about VoyageDallas (run by Voyage Group of Magazines, LLC) (“Voyage”) in an effort to ensure that anyone...

    Local StoriesSeptember 23, 2018
  • The Influencers

    VoyageDallas owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who put...

    Local StoriesSeptember 19, 2018
  • Makeover Monday’s: local beauty inspo that blew us away

    New week, new look.  Here’s some inspiration from some of our most gifted local beauty professionals.   View this post on...

    Local StoriesSeptember 17, 2018
  • An Artistic Voyage: exploring local creative and artistic works

    Raw, unfiltered creative expression – from stories and photographs to illustrations and paintings – is at the heart of VoyageDallas. In...

    Local StoriesSeptember 14, 2018
  • Flashes & Strokes: a Tale of Two Mediums

    The digital and traditional arts are thriving in Dallas. From newer, technology based media like photography and digital art to more...

    Local StoriesSeptember 13, 2018
  • The Influencers

    VoyageDallas owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who put...

    Local StoriesSeptember 12, 2018