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Meet Monica Elms of Posh Appeal in Grapevine, Highland Village and Flower Mound

Today we’d like to introduce you to Monica Elms.

Monica, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I began my business in March, 2015. My daughter at the time was a sophomore in High School and knowing that she would be leaving the nest” soon, I wanted to do something that I could call my own. And I wanted to start it before she left for college so I would keep myself busy during her first year.

In fall of 2012-2014 I worked at the Dallas market showing lines of clothes (just for fun) with friends. Really enjoyed it

In the meantime, there’s a super cute boutique in the east Texas area called “dressin’’ Gaudy”. Could never find anything similar in the area I live in so decided to start “one” myself. So that’s how posh appeal began – the short version. 😊

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I started hosting trunk shows in my own home and participating in festivals and craft fairs. It’s a ton of work setting up and making sure everything looks great. But with it overall.

A friend of mine mentioned renting space in Roanoke so I began researching plaid peacock and leased space there and another location called Marketplace in Plano. But they closed 7 months later so had one day to move out. Which put me down to one location. I then opened up another location at the grapevine antique market with another person. We soon realized its difficult selling boutique clothing in an antique mall. Luckily the owner of a cute boutique downtown Grapevine reached out to me and asked if I wanted to lease space there! I was thrilled. So back up to 2 locations. The Painted Tree was coming to Highland Village (which opened up last month) and I have a booth there as well. However, I’m sad to say plaid peacock closed their doors so back down to 2 locations

I’m hoping to have stability for a while. I’m also planning to open up a third space in my home and sell online. As a have a domain but didn’t renew it this year due to the changes taking place.

Posh Appeal – what should we know? What do you guys do best? What sets you apart from the competition?
I basically sell women’s clothing and accessories. I do throw in beach hats, bags, towels and cover ups each year. And candles from time to time. I mainly buy clothes I can wear. I find out that what I wear is advertising my business. So darn right! I recently added more junior sizes to my business. My daughter has a YouTube channel (over 130K) so some of her subscribers are interested in buying from me because she does wear some things I sell! And some of her subs want to dress like her so that’s where my third location will come in to play. We shall see how that does.

What moment in your career do you look back most fondly on?
One night I threw a trunk show in my house and at one point looked through the living room and watched ladies I had never seen before just standing around talking about how cute my stuff was!! 😂. Not sure if that’s my greatest moment or scariest!!


  • I keep most of my items below $50

Contact Info:

  • Address: Posh appeal is located inside Paloma Boutique downtown Grapevine and at The Painted Tree in Highland Village
  • Website:
  • Email:
  • Instagram: Shopposhappeal
  • Facebook: Posh Appeal
  • Twitter: Shopposhappeal

Image Credit:
Madi Westbrook, Wendell Elms, Shawn Grant

Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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